Does your website have social sharing buttons like ShareThis or AddThis but you find yourself wanting something more customized for a given situation?

Maybe you want a big button on your donation thank you page that encourages people to share the fact that they just supported your organization. Or one on an event reservation confirmation view to say they're coming to your shindig.

If you're using Salesforce to track donations, you can generate plenty of helpful fundraising metrics. These can be done across your organization and per fundraising campaign. We'll focus on five common and critical metrics in this post.