Not every organization looking to roll out a brand new web presence has the advantage Holy Trinity Church of Georgetown Pike (HTC) enjoyed: a volunteer leading the project who has been founder and CEO of several DC area technology startups.

Phillip Merrick knew the possibilities of a robust and integrated online presence and its importance to a startup, whether that be a business or a church:

"As a newly formed church preparing to launch our ministries and outreach, we needed more than just a website. We needed a platform to support a digital footprint spanning social media, web video and traditional email marketing, together with an integrated database on the back-end."

We posted a great little tidbit the other day regarding the authorship service available to Google+ Profile owners and how it can help increase traffic to your site.

By following Google's instructions for verifying authorship of content on a website, search results will display your Google+ Profile headshot and a link to other content you've written, increasing the likelihood that your link will get clicked:

We followed the instructions provided by Google for our own blog and can report back the following:

Salesforce.com is predicted to become the leading constituent relationship management (CRM) application in the world in 2013. It is ranked as the most innovative company in the world by Forbes. That's ahead of Apple and Amazon and others.

And it gives away its product away free of charge for up to 10 user licenses to nonprofits and higher education institutions - with deep discounts beyond those initial 10 licenses.

More and more organizations are adopting Salesforce.com as their CRM of choice to supercharge social change. There are more than 16,000 that have done so already.

How can your organization get the most out of Salesforce.com to transform its mission through a CRM that works as hard as you do?

Nonprofits have several ways individuals can support their missions - through volunteering, attending an event, signing a petition, making a donation, becoming a member, and more.

Nonprofits would love to have each individual support them in ALL of the ways they provide.

Like any relationship, those steps of engagement with your organization happen incrementally over time. Just as one doesn't meet a promising someone at a bar and instantly get down on one knee to pop the question, organizations need to work a little romance over time to nurture and expand a relationship with each individual.

That's called moving them up the engagement ladder in nonprofit-speak.

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