Soapbox Engage Blog

As a certified B Corporation, socially conscious business practices run deep in our DNA.  We believe that companies can be even more successful by looking beyond their bottom-line when delivering services and creating products. More businesses should take into account their impact on the planet, their people, and their customers.  That's why we're excited to be part of the Hitachi Foundation's 2011 Yoshiyama Young Entrepreneurs Program.

The program, "identifies and supports inspiring young entrepreneurs who are operating businesses that create greater economic opportunity and help to improve the lives of low-wealth individuals in America."   At PICnet, we've enjoyed helping this next generation of entrepreneurs better understand how to more effectively utilize the Web to spread their brand and ideals, while also reaching new customers.

There's a lot to be learned from these socially responsible entrepreneurs, and tonight, we'll celebrating their success in Washington, DC, along with our friends from the class of 2010...like Back to the Roots.

Thanks to PICnetters Amber and Tim for leading forward on the effort to analyze these entrepreneurs' websites, and provide them tips to be more effective.  Congratulations to the 2011 class of Yoshiyama Young Entrepreneurs!