Peer-to-peer fundraising can be an effective tool for raising money for your nonprofit while engaging key supporters and cultivating new donors. And, with the right peer-to-peer fundraising software, campaigns can be simple for your organization to create and manage, and easy for your supporters to join.

With the latest update to Soapbox Engage, our unrivaled Salesforce integration for peer-to-peer fundraising campaigns adds even more features to aid your organization in funding its mission - all with a user experience that is mobile-optimized and built for your brand.

I'm generally aware that there's a world of entertainment that includes ice zombies and protectors of the universe. I'm just a bit too far out of the loop at this point to really keep up. My pop culture references will just have to continue to be lines from my favorite Seinfeld episodes.

So, for those of you who've watched all the blockbuster movies and television shows, please no spoiler alerts.

While I have this brief moment between episodes, quick, here's a round of knowledge from the Salesforce community!

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!

Last week's PUB Crawl, with its breaking news from Salesforce world, had the highest click-through rates we've ever seen. As we're looking forward to hearing more from Salesforce during the next week on the topic of the merger, I'll let this topic rest for a week while taking in that great, speedy, American pastime called baseball.

Ah yes, it must be spring time in the US capital city. With the Salesforce World Tour rolling through our backyard soon, and pollen so thick in the air my eyes water thinking about it, it seems we're finally wrestling out of the cold weather's grasp in North America. Which is perfect, because we've got another NPSP Day on the calendar, and continuing to add more, and I could use a nice string of delay-free travel!

Dry those allergy irritated eyes, and let's walk through this week's Salesforce community knowledge and news.

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!

Here I was thinking, "oh man, big story...the new Power of Us Hub using the Lightning experience is really looking good" was going to be the obvious top headline for today's PUB Crawl. But then, I read the following this afternoon in this press release:

"Salesforce will pay a one-time cash purchase price of $300 million for all shares of Salesforce.org..."

Woah.

For folks that don't know the background, Salesforce.org was born out of a foundation called the Salesforce Foundation. Salesforce.org has been the exclusive reseller of Salesforce licenses for the non-profit and education communities. As shared on the investor conference call today (which I actually listened to), Salesforce noted that a $13B addressable market in the sectors supported by Salesforce.org.

I've been around the Salesforce ecosystem since 2005, so I've seen pretty much everything in the past 14 years. I'll leave it to folks in the Power of Us Hub to discuss the ramifications (who's going to start that thread?), but I think this is probably one of the most important collective discussions our community will have in our history together.

I have faith that Salesforce will stay true to its focus on philanthropy (i.e. the $300M distribution of funds from the purchase to the Salesforce Foundation). When I hear Salesforce.com leaders and investors the opportunity for investors and talk about monetizing their investment in our community, I have faith that non-profiteers will continue to provide candid feedback to Salesforce in this new era.

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!

It's cherry blossom season here in Washington, DC, which means that spring is finally here. As we get ready for the inaugural Admin Day in New York City on Thursday, and as the Power of Us Hub prepares for its biggest upgrade ever, the rotating of the seasons seems to mean change is in the air.

Let's embrace the newness, grab a refreshing beverage, and dive into this week's knowledge from the Power of Us Hub!

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!