2016 was a high watermark for donations to nonprofits with a massive flood of dollars given in the final weeks of the year. This torrent of generosity was attributed to a number of expected factors: an economy continuing its recovery, the natural spike in donations at the end of the year, and a strong #GivingTuesday response. What was not widely expected was the outcome of the presidential election and the many in the body politic who chose to reach for their wallets to voice their protest of the incoming administration of President Donald Trump.

Any fundraising professional is familiar with the dramatic scale of #GivingTuesday. $177,000,000 raised online from 1,640,000 individual gifts in 2016 alone. All on one day. 24 mere hours. And that one day, branded just five short years ago, is now the de facto start of the end-of-year giving season.

As hard as it is to believe, #GivingTuesday is fewer than five months away. Smart nonprofits are already planning how they'll leverage this massive day of giving. A critical piece of that strategy is segmenting their donor lists so they can craft appropriate individualized appeals to donors and would-be fundraising ambassadors. One element of that segmentation is determining who gave to your organization during last year's end-of-year giving season. In this step-by-step recipe, we'll share one way to do this using User Defined Rollups in the Salesforce Nonprofit Success Pack.

For more on extending the Salesforce Nonprofit Success Pack for Giving Tuesday appeals along with savvy fundraising strategy, watch our free webinar, Seize #GivingTuesday Success with Fundraising Wisdom and Salesforce .

This is the final post in our #GivingTuesday series, with tips to personalize your follow up with donors. Check out the third post in the series on activating your allies. Save the date: July 28th we will close out the series with a live webinar. Reserve your spot now!

This is the third post in our #GivingTuesday series, with ideas to activate your community Check out the second post in the series on crafting your message. Save the date: July 28th we will close out the series with a live webinar. Reserve your spot now!