It. Is. On. There are only 27 days until we reach what has become one of the biggest fundraising days in the year, for nonprofits of all sizes - #GivingTuesday. In 2017, organizations raised $300M+ online in one day, through 2.5M gifts from people in 150 countries around the world. The numbers keep growing every year as this annual giving day has become nearly the official launch of the end-of-year giving season for charities big and small.

Are you ready for it?!

Let’s take a step back though -- this post isn’t just about if you’re ready for #GivingTuesday. What we really want to know is -- what are you doing after November 27? How are you using #GivingTuesday as a jumping off point for your overall EOY fundraising strategy?

If your answers to these questions are “I don’t know” or “I’m not sure,” don’t worry -- we’re here to help. Because we want to make sure that all the work you’re putting into this one day isn’t over at midnight; we want you to reap the benefits through December 31 and beyond. There are a few ways you can take advantage of #GivingTuesday and all the attention it garners and use that goodwill within your community to keep the good going through the end of the year. Here are a few ideas:

From #GivingTuesday to the end of the giving season, it will be critical for fundraisers to keep close track of progress toward their fundraising goals. For those with Salesforce, you can facilitate that by scheduling a report on that progress so it is emailed to key staff daily. This step-by-step recipe will walk through the creation of a fundraising report and how to schedule its delivery.

For other last minute #GivingTuesday tips, watch our webinar, #GivingTuesday Fundraising for Procrastinators.

It’s November - when the pumpkin is spicier, the turkeys more restless, and red lines on budgets prepare to turn black. Nearly one-third of the year’s giving will occur starting November 28th through the end of the year. And while this time is critical for meeting your bottom line, complicated it need not be. We humbly offer five simple wishlist items for your fundraising strategy to get your last minute gifts in order.

As you gear up for #GivingTuesday and the entire end-of-year giving season, context can be critical in goal setting and fundraising strategy. With this step-by-step recipe, you can easily Report on year-end giving from those who gave for the first time last end-of-year seasons vs. previous donors who gave during that same period. This can help you craft goals for overall end-of-year giving as well as specific targets for new donor acquisition.

For other last minute #GivingTuesday tips, watch our webinar, #GivingTuesday Fundraising for Procrastinators.

#GivingTuesday takes place on November 28th this year and wise nonprofits are already planning strategies to leverage this massive day of giving. For 2017, six key factors are conspiring to make this the perfect year for peer-to-peer fundraising - the act of your supporters asking their own community for donations on your behalf - to be a powerful addition for your nonprofit’s strategy.

Here’s why: