The burning question that is always on a development professional's mind is, "How do I get more donations?" Especially when the economy is looking a little suspect or your current donations take a bit of a dip.

It's more challenging to attract new donors because people are busier, and there's more "noise" to cut through to grab their attention. But don't get discouraged! Many nonprofits are using a mix of old and new strategies to keep the donations coming in.

We rounded up some of the best, proven ways you can connect with current and potential supporters and get people to donate to your cause.

It can be hard to keep up with everything in the news, but here’s a key announcement: GoFundMe Charity will be merging with GoFundMe.com. That means charity fundraising and individual crowdfunding campaigns will all be mixed together.

The premise of this change is to help donors and fundraisers find each other more easily across the globe. Unfortunately, this move will also leave many nonprofits without a donation page, and recurring donations and fundraising campaigns will close down.

Perhaps even more concerning, the end of GoFundMe Charity will also mean losing critical integrations with Eventbrite, Salesforce, and MailChimp (among others), which could damage some nonprofit’s fundraising strategies.

But we’re not here to just be the bearer of bad news. At Soapbox Engage, we pride ourselves on being problem-solvers! So, we wanted to take a moment to outline how you can take back control of your fundraising and actually get more out of your hard work!

SEO, analytics, advertisements, email campaigns, direct mailers, social media, blogs, TikTok... oh my! There are a lot of marketing options and avenues available to promote your fundraising events. Perhaps you're feeling a bit overwhelmed?

A marketing tool is only as good as how you use it. The key to using it effectively is to have a plan.

Ok, that was a little obvious. But we're here to let you know that event promotion doesn't require anything complicated, just a little bit of forethought and planning to get the show going. Since the most overwhelming place is always, "where do I start?", we made this guide for you!

Christmas is nine months away (at the time of publication), and now is the perfect time to plan your holiday fundraising events. You're probably thinking, "but I just did that!" And, that's a fair argument--but, hear us out: it's always a great time to start planning early.