On the eve of #GivingTuesday, we wanted to highlight the great work Soapbox organizations and friends are doing around the world to make more truth shine, more peace reign, more hungry folks fed - and more of so much more.

As your nonprofit ramps up efforts for its end-of-year giving campaign, here are five easy improvements that you can make today to your donation form to increase online giving - all in under five minutes!

With Apple's much anticipated product announcement today heralding the iPhone 6 Plus and Apple Watch came news of Apple Pay which the company touts will "change how you pay". Working with the three major credit card services, American Express, Mastercard, and Visa, it promises a simple and secure alternative to paying with plastic.

Let's talk numbers, shall we?

To start, let's grab the number 1.92. 1.92 is the number of times more likely someone signing an online petition is to donate to a similar cause after signing. This was quantified by researchers Yu-Hao Lee and Gary Hsieh in their study Does Slacktivism Hurt Activism?: The Effects of Moral Balancing and Consistency in Online Activism.

So, I sign your online petition, I am then almost twice as likely as someone who didn't sign that petition to give money to a cause that is similar to yours.

Notice that didn't read "give money to your organization". Mark that. It'll be on the quiz later.

The researchers also found that I'm more likely to take other actions in support of similar causes after signing your petition, provided those actions don't cost me much.

A great example: signing another online petition.

Soapbox Shop offers nonprofits ecommerce tools that integrate with Salesforce. Sell widgets or wares, subscriptions or swag, memberships or matchsticks, and have transaction and order data saved directly to Salesforce.

What's more, using our user integration add on, you can restrict what products and price points can be selected by visitors according to login status, membership level, and more!