So, you've got a lot of supporters, and many of them make donations on a regular basis. But not every donor is the same. You need to think about them both as individuals and as different groups of people.

But they all donate money, what's the difference?

It's how much money they contribute. Depending on the amount of money they're willing to give, people have certain expectations for you and your nonprofit.

Like, they want a place on the board? Special privileges? Snacks?

No, not snacks. However, through giving more or less money, donors have different expectations about how they should be treated and what they should have access to. They also have unique ideas on how they receive communications from you regarding your organization. But the behavior varies with the amount of money contributed. This is why you should consider using donor levels. Nonprofit CRM software can help you develop and assign them to new and existing donors.

Each person here donates differently. What levels will you put them in?

Every nonprofit, including yours, are likely still envious of the ALS Association. Last year's Ice Bucket Challenge campaign not only raised a significant amount of cash for the organization, but brought a huge amount of attention to the condition also known as Lou Gehrig's disease and its overall lack of research funding. Can you imagine what would happen if you could knock out two birds with one stone like that for your cause?

You don't need buckets of ice for a good viral campaign.

Playing video games fast has never been as charitable.

Last week, just outside Washington, D.C., a large group of video game players and fans gathered for a week-long event called Awesome Games Done Quick. It was a marathon streamed live on the Internet that had gamers finish video games as fast as possible using skills and a variety of exploits, a process called "speedrunning." You may think that this event seems ridiculous and unrelated to nonprofits. However, by running it like a telethon, AGDQ raised $1.56 million in donations through various channels in that week for the Prevent Cancer Foundation. Such an incredible fundraising drive helps us provide valuable insights on using the Internet as way to hold events and raise money. Here are four lessons you can learn from this experience, especially as it relates to using nonprofit CRM software.

The Coast Guard Foundation made waves when it landed the celebrity endorsement of Sig Hansen, Deadliest Catch star, on the show Celebrity Apprentice. We sit down with Jennifer Fyk, Senior Director of Communications for the Foundation, to ask how nonprofits can leverage celebrity endorsements to further their missions and how using Soapbox for their website empowers them to get the most out of this unique opportunity.

Q&A with Jennifer Fyk, Senior Director of Communications, Coast Guard Foundation

Q: Why did Sig Hansen choose to support the Coast Guard Foundation?

A: As a crab fisherman who makes his living in the rough seas of Alaska, Sig Hansen is personally familiar with the life-saving work that the U.S. Coast Guard does on a daily basis. Once he learned there was a way to give back to the men and women of the Coast Guard by supporting the Coast Guard Foundation, it was a perfect fit.

Before we truly put an end to 2014, let's remember the best moments.

While some people like to think that looking back on 2014 is strictly limited to December, we at PICnet believe that a year-in-review should happen in January. After all, December is part of the year, so it's rather silly to consider the year finished before the ball actually drops. In any event, 2014 was a big year for us and we saw a lot of things happen in the nonprofit sector, from payments to petitions. Here are some of our best articles from the last year. We think you may find them enlightening and fun.