Have you come to dread Thanksgiving dinner because it’s always somewhere between your first and second helping of mashed potatoes that you realize you forgot to plan for #GivingTuesday? Even with the massive movement behind the global day of giving which generated more than $116 million for charities in 2015 alone, it can still can sneak up on busy nonprofit professionals. No need to panic or risk turkey day stress-induced indigestion, though! You’ve got time before this year’s November 29th big event and we are here to hand you a few tools to build success!

Some partnerships are just destined to be. We couldn't feel more strongly about our latest as we warmly welcome iATS Payments, a leading provider of payment processing services for nonprofit organizations, into the Soapbox Engage family. Now, nonprofits can elect to use iATS for the seamless processing of online donations and event registrations with Soapbox. What is more, they can choose to have data from each donation and registration saved to Salesforce in real-time.

This past week, the South by Southwest (SXSW) Interactive Festival hosted a panel on nonprofit organizations, called "Activism At Its Best." In it, the main question was: What can organizations do to increase online engagement among potential supporters? This is an especially big question when it comes to the one demographic that everyone likes to talk about but nobody seems to grasp: millennials. You can't just coast on your name anymore, especially because there are so many organizations out there that are trying to do what you're doing. Instead, your cause is the focus, since their interest in you is often based on that alone. You have to reach out to them, rather than the other way around. Nonprofit CRM software can assist by giving you better ways to effectively communicate with them.

As a nonprofit, why would you need a "sales" database and a customer relationship management software solution? CRM software, such as Salesforce, and integrated technologies can help you not just run your organization more quickly and effectively, but also help you grow and sustain relationships.

It can be difficult to find new donors. Every person has their own unique tastes, and more importantly their own reasons to be interested in your cause. There are many things going on in a potential donor's head that could either favor your appeal or cause it to be ignored. In addition, today's society is increasingly individualistic and fragmented, turning everyone into special snowflakes. It's become increasingly less useful to send out blast communications and expect people to follow through. So what can you do then to drum up support or increase the amount of money raised through each donor? Targeting your donors can be the answer. Here are some ways to do precisely that with the help of nonprofit CRM software:

Each person has his or her own donor preferences. How will you target them?