If this year will be your first time at Salesforce's Dreamforce, don't worry, you're likely to have a lot of non-profit friends in the same boat. With more than 70,000 attendees expected this year, it's easy to get overwhelmed by the sea of humanity crashing downtown San Francisco for the cloud party of the year.

Here's a simple checklist of some of my top ways to make the most out of your Dreamforce experience (and yes, it's not a conference, it's an "experience").

From time to time, non-profits come to us wondering what they can do to improve their search engine standings. We recently came across a great video straight from the horse's mouth, specifically Matt Cutts of Google, that serves as a great reminder of what is really the secret behind good search results—good websites! Watch this video to see what we mean, but here are a few spoilers: