Soapbox Engage Blog

Issue 262

Happy Tuesday, Fundraisers!

It’s August, and before we know it, it’ll be time to dive into year-end fundraising prep. It’s true that nearly a third of all giving occurs in the final month of the year, which can feel like a lot of pressure. Here’s helpful blog post that’s all about building a successful year-end fundraising campaign. Hopefully staying ahead in your planning will alleviate some of that pressure!

Keep scrolling for great fundraising content related to gift designations, direct mail campaigns, and P2P fundraising!

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Great Fundraising Posts

What is the Data Append Process for Nonprofits?

Soapbox Engage (Soapbox Engage)

As data becomes an increasingly integral part of nonprofit fundraising and marketing, charitable organizations need to stay up-to-date with the latest data trends—one of which is appending data. This blog post explores how a data append works and how your nonprofit can leverage this powerful process to enrich your donor database and unlock untapped fundraising and marketing potential.

6 Rules to Maximize Your Next Direct Mail Campaign

Paul Bobnak (NonProfitPro)

In a world of dwindling individual donations and an overwhelming amount of messaging out there, you are likely looking for ways to stand out. It may surprise you but direct mail should be absolutely one of your strategies. In this blog post, Paul talks about why direct mail is so effective and offers six tips to maximize your next campaign.

Search for ‘Bright Spots’ – The Mindset that Helps You Grow Fundraising Income

brightspot. (brightspot.)

Are you looking for ways to grow your fundraising income but not sure where to start? This blog post explores advice from the book Reset by Dan Heath, and offers the idea of reviewing your history and looking for “bright spots,” to help you capitalize on what has already worked for more successful fundraising.

4 Storytelling Power-Ups for Your Fundraising

Jeff Brooks (Moceanic)

Storytelling is the key to successful fundraising, but it is certainly not easy. Fundraising stories should always be about the specific and wonderful way the donor is going to make the world a better place. In this blog post, Jeff offers four tips to help tell relevant and successful fundraising stories.

Introducing Gift Designations: Empower Donors, Simplify Fund Management

Soapbox Engage (Soapbox Engage)

In nonprofit fundraising, clarity and choice are paramount. Your donors need to know their gift is going towards the program that matters most to them. But this can be a complicated process on the backend. That’s why Soapbox Engage has introduced Gift Designations in the Donations app, a feature to actually solve the donor experience and admin workflow challenges that nonprofits face every day. Check out this blog post to learn all about it.

Lessons from a Lifetime in Fundraising: How Emotional Intelligence Fuels the Human Spirit

Dr. Bill Crouch (Market Smart)

Fundraising is not about money. It’s about meaning. And meaning flows from the human spirit. In this blog post, Dr. Bill reflects on decades of experience to share what fundraising looks like when you place human spirit at the center.

How to Use Event Giving and Everyday Giving to Maximize Donations?

Vish Vass (GiveCentral)

Event giving vs everyday giving is how nonprofits build short-term results and long-term resilience. When you ask for donations during a big event, you create urgency. When you ask consistently through small monthly gifts, you build trust. The best organizations do both. This blog post talks about the difference between both and when to utilize each one.

Why Gen Z Ignores Your Campaigns (and How to Fix It)

Diana Otero (The Fundraising Coach)

Gen Z is no longer the future of philanthropy—they’re the present. Yet even though over 80% of Gen Z have supported charitable causes, nonprofits tend to focus outreach on older donors, often due to outdated assumptions about Gen Z’s giving capacity and uncertainty around how to connect with them meaningfully. In this blog post, Diana explores how to build connections and trust with Gen Z so they can translate passion into action and build philanthropic habits that last a lifetime.

Building a Modern Peer-to-Peer Fundraising Program

Katy Spencer (The ENGAGE Blog)

In digital fundraising, the shortest distance between you and your next loyal donor just might be a friend. That’s the power of peer-to-peer (P2P) fundraising. It doesn’t just expand your reach—it also amplifies your message. But for many nonprofits, launching or growing a P2P program can feel overwhelming. If that’s the case for your organization, check out this post for tips to help you start building (or rebuilding) a modern P2P fundraising program.