Soapbox Engage Blog

Issue 192

Happy Tuesday, Fundraisers! And welcome to April!

Have you thought about the ways nonprofit marketing is differentiated from for-profit marketing? Though there can be similarities, understanding the differences is crucial for creating an effective marketing strategy that earns your nonprofit new donors and creates strong, lasting supporter relationships. Learn 3 key ways nonprofit marketing is different from for-profit.

Keep scrolling for expert fundraising insight related to donor loyalty, fundraising metrics, and outdoor fundraising events.

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Great Fundraising Posts

Top Fundraising Strategies to Appeal to a Millennial Audience

Julia Claire Campbell (Marketing for the Modern Nonprofit)

Millennials have begun to dominate across donor demographics, Nonprofits need to take an informed approach to appealing to them and begin to cultivate a relationship toward a “lifetime donor.” This guide explores the advantages of successfully targeting a millennial audience and then delves into some actionable strategies you can practice to earn their support.

Are You Listening to Your Donor’s Story?

Richard Perry (Veritus Group)

Many frontline fundraisers do not think about the donor’s story as they are creating and executing their plan with that donor. But it’s good to stop and think about this as you’re planning your next steps with the donor. This blog post explains why you need to think about your donor’s story and how to connect with them around it.

Planning and Executing Outdoor Fundraising Events

Tamara Varner (Greater Giving)

Spring has sprung! As the weather warms and people crave sunshine, you should consider breaking away from the traditional banquet hall fundraising events and host an event outside. This blog post features tips for hosting an event outside as well as some great ideas.

Could Your Nonprofit Benefit From a Little Spring Cleaning?

Ann Green (Ann Green’s Nonprofit Blog)

Spring cleaning isn’t only something you should be thinking about within your own home. Now that we’re at the start of this new season, it’s a perfect time to clean up within your nonprofit organization as well. In this blog post, Ann offers some ideas for spring cleaning that will help you make much-needed improvements to your infrastructure and donor communication.

Why It’s So Hard to Tell Stories – and How to Make It Easier

Jeff Brooks (Moceanic)

Stories are fundraising magic. But they can be difficult to tell! When they’re done well, they come across as effortless. But the reality is that stories are hard work. In this blog post, Jeff offers some story challenges and what you can do to work around them.

13 Ways to Strengthen Your Case for Support

Duke Haddad, Ed.D. (NonProfitPro)

Your audience needs to know you and why your organization is worthy of time, talent, and treasure. That is why you must have a vibrant “case for support,” which provides a window to the mission of your organization, its purpose, and why you deserve financial support. This blog post offers thirteen ways to help strengthen your organization’s case for support.

How to Run a Better a Board Meeting – and Liven Up Your Board

Gail Perry Group (Gail Perry Group)

Board meetings are important because they are your board members’ principal point of contact with your organization. You want the meetings to be great experiences for your board members. Use these tips to create a meeting worth attending—one that will engage your board members’ enthusiasm and deepen their commitment!

7 Tips for Building Donor Loyalty: How to Acquire Regular Donors

Suraj Jaiswal (GiveCentral)

Having a large database of loyal donors is the goal of any nonprofit organization. Loyal donors can provide some stability and ease to meeting your fundraising goals.This blog post offers donor retention tips help you earn some loyal donors.

Question of the Month: Which Fundraising Metrics Are the Ones That Actually Matter?

Jeff Schreifels (Veritus Group)

Many fundraising managers rely on measuring fundraisers’ activity. However, action-based metrics don’t demonstrate results, and they’re not indicative of a meaningful engagement with that donor. So how should you measure performance in a fundraising role? In this post, Jeff shares how to approach performance evaluations with fundraisers to help them stay on track and accountable to their plan.