Artificial Intelligence (AI) has been a large topic of discussion lately. You’ve most likely heard people talking about ChatGPT. ChatGPT is an online tool that uses artificial intelligence and machine learning to understand and respond to requests entered by its users. It has the ability to generate human-like responses to just about anything asked of it. Which means it’s something you can make use of in your communications, engagement, and fundraising efforts.
This blog will walk you through 8 ways ChatGPT can be a valuable tool in nonprofit fundraising!
How to Use ChatGPT for Nonprofit Fundraising:
- ChatGPT for Donation Appeals
- Segment Donors and Create Custom Communications/a>
- Promote an Upcoming Fundraising Event with ChatGPT
- Maximize P2P Fundraising Efforts with ChatGPT
- Steward and Engage Donors with ChatGPT
- Engage Volunteers and Your Board
- Use ChatGPT to Share Your Impact
- Create New Fundraising Challenges and Campaigns
ChatGPT for Donation Appeals
You can use ChatGPT to write donation appeals encouraging your stakeholders to give money to your cause. The tool will create the email and/or letter copy based on the information that you enter, so be as specific as possible. This copy should then be edited and reviewed to add something personal, such as a story from your community or a connection to that donor.
Segment Donors and Create Custom Communications with ChatGPT
It’s important that you’re not sending the exact same communication to all of your donors. ChatGPT can be helpful not just when developing your segmented communications, but also for determining what your segments are. Try typing in “how should nonprofits segment donors” or “what are common nonprofit donor segments” into the tool. This may just give you new ideas on how to personalize your donor communications and tailor your copy for each segment, leading to higher engagement and email open rates.
To do this successfully, you need a Donations tool like the Soapbox Engage Donations app that is integrated with your CRM so you can properly understand your donors and segment them appropriately.
Promote an Upcoming Fundraising Event with ChatGPT
Yes, ChatGPT can even help you write event invitations, develop posts for your social platforms and promote your fundraising events such as an annual gala. Using the tool will help you save time and energy on writing promotional emails, recruitment posts for social media, or maybe even copy for on-site signage! With this tool and the Soapbox Engage Events App, event management can be easier than ever.
Maximize P2P Fundraising Efforts with ChatGPT
Use ChatGPT to create engaging fundraising appeals for your peer-to-peer fundraisers and enable them to ask for donations on your behalf. This could be fundraising email templates, inspirational copy for peer-to-peer fundraising pages, and social posts all about your cause. Providing your fundraisers with these materials can help to expand the reach of the nonprofit and engage new potential donors through your existing fundraisers.
Before using ChatGPT, make sure that you have a peer-to-peer platform set up, like our peer-to-peer fundraising add-on.
Steward and Engage Donors with ChatGPT
This is one of the best uses of this tool! You likely spend a lot of time and energy ensuring that your donors feel appreciated, which is incredibly important for donor retention. ChatGPT can do a lot of this work for you! The tool will draft stewardship emails, write copy for impact and annual reports and even write speeches for you that can be used at stewardship events.
Engage Volunteers and Your Board
Use ChatGPT to recruit, engage and manage volunteers. Creating personalized emails can help streamline processes, share updates, and ensure that the right people are receiving the information they need to continue supporting your organization. It’s also a great tool to write stewardship emails to your board or to provide them with important updates on your mission.
Use ChatGPT to Share Your Impact
By entering a few details about your organization, ChatGPT can provide you with boilerplate language around your impact, mission, and programs. This is information that should be easily accessible to your donors and used in multiple places to give donors the confidence that their gifts are well handled. A great place for copy like this is on your website, in your annual and impact reports, in 1:1 donor communications, and in any newsletters or publications that your organization puts out.
Create New Fundraising Challenges and Campaigns with ChatGPT
Need an idea for a new fundraising challenge? Type that in. Feel like the campaign emails that you’re sending are repetitive and stale? Type it in! ChatGPT will help you mix it up to generate excitement and motivate your supporters to take action. Sometimes we all need a little help to keep our communications fresh and interesting to our supporters.
As you can see, there are many ways ChatGPT can help you engage and communicate with your donors. But remember, it’s only a tool, not a solution. Nothing can replace a human touch! Whatever you have ChatGPT write, make sure you are editing it where necessary to better reflect your organization, and not sound like it was written by a robot!
Here are a few more resources to help you engage with your donors:
- 4 Ways Donation Transparency Increases Fundraising Success: It’s important that your donors are very clear about where their money is going! This blog post shares four ways donation transparency can make your fundraising more successful.
- 6 Cost-Effective and Creative Donor Thank You Gifts: Properly thanking your donors is one of the most important steps of fundraising. This blog post shares six gift ideas you can use to thank them.
- 5 Annual Giving Campaign Strategies That Win More Donors: An annual giving campaign is essential for a nonprofit to reach their budget, but doing the same thing every year gets stale. This post offers five new strategies to utilize to win more donors.
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