Soapbox Engage Blog

Not every organization looking to roll out a brand new web presence has the advantage Holy Trinity Church of Georgetown Pike (HTC) enjoyed: a volunteer leading the project who has been founder and CEO of several DC area technology startups.

Phillip Merrick knew the possibilities of a robust and integrated online presence and its importance to a startup, whether that be a business or a church:

"As a newly formed church preparing to launch our ministries and outreach, we needed more than just a website. We needed a platform to support a digital footprint spanning social media, web video and traditional email marketing, together with an integrated database on the back-end."

For HTC, Non-Profit Soapbox was the perfect match:

"Soapbox has provided us with all these capabilities, enabling us to start ramping in rapid fashion."

Those capabilities include online donations, event management, email sign ups, and volunteer interest and contacts us forms - all integrating in real-time with Salesforce.com as HTC's constituent relationship management database and tying into Soapbox Mailer for Salesforce for mass email services.

The end product elegantly combines powerful functionality with a compelling visual brand identity:

"PICnet's graphic design services created an extremely attractive and easy to navigate website that reinforces our message of being a friendly, open and welcoming church."

Here's a quick tour of some key elements:

Home page

The home page of the site greets the visitor with a dominant slideshow staff can easily update, introduces key programs, shows the latest news, and embeds a welcome video. See the full page here.

Email newsletter sign up

A prominent email newsletter sign up form graces the header of the site, pushing these sign ups directly to Salesforce in real-time where HTC uses Soapbox Mailer for Salesforce to send mass email.

Event calendar

Along with Sunday services, HTC has a strong emphasis on classes they provide. Those are featured prominently and appealingly on a monthly calendar.

Online event registration

Reservations for events are pushed directly to Salesforce.com, reducing staff time for managing data and helping to provide HTC with a 360° view of a given individual's interactions with the church.

Mass email with Soapbox Mailer for Saleforce

Soapbox Mailer for Salesforce, PICnet's native Salesforce mass email tool available on the AppExchange, allows HTC to easily send out communications that are branded to match the site.

Are you looking for more than a website?

Hit us up to learn how Non-Profit Soapbox, Salesforce and Soapbox Mailer can provide a powerful platform for your organization.