From time to time, non-profits come to us wondering what they can do to improve their search engine standings. We recently came across a great video straight from the horse's mouth, specifically Matt Cutts of Google, that serves as a great reminder of what is really the secret behind good search results—good websites! Watch this video to see what we mean, but here are a few spoilers:
- speedy sites get higher search rankings
- good looking sites get more love
- well-organized sites make search engines happy
- clear and valuable content can never be underrated
All these items are also what keep your users coming back, so a good rule of thumb is: what’s good for users is good for search engines!
If you would like to explore more accidental techie professional development, here’s another gem for fun: Underscores vs dashes in URLs (Oh, Google, what would we do without you?)
Need a new website that hits all the right search engine buttons? Contact us today to learn more about Non-Profit Soapbox.
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