You have probably heard the phrase “content is king” when it comes to Search Engine Optimization (SEO) strategy for your website. While I would never denounce this self-evident truth in the SEO world, great content means less without links.
Links to your content are signs of trust to search engines. They tell Google, Bing, and others that your content is authoritative and worthy, especially when its other sites with strong reputations that link back to your website. These types of links are appropriately called “linkbacks”.
They are evidence to search engines that sites are shouting about what you've published and that others should take notice.
Here are two tips for grabbing some low-hanging linkback fruit to improve your SEO and increase organic search traffic: