There are so many ways to promote your organization online today.  Indeed, you may be returning to work with a raft of 2013 resolutions to do just that.

Social communities have exploded over the past few years.  In working with our clients in the Support Department as well as promoting my own after-work projects, I know it feels like you have to be everywhere at once.  It seems that if you aren't taking advantage of every angle, then you are missing something. But just try to keep up with Facebook, Google+, Twitter, Instagram, Flickr, LinkedIn, Feedburner, the new MySpace and on and on and on... not to mention your own website... it can be exhausting.

So get smart about it.

Does your website have social sharing buttons like ShareThis or AddThis but you find yourself wanting something more customized for a given situation?

Maybe you want a big button on your donation thank you page that encourages people to share the fact that they just supported your organization. Or one on an event reservation confirmation view to say they're coming to your shindig.