Have you significantly updated your nonprofit’s website in the past two years? If not, it may already be outdated—research shows that the average website lifespan for top marketing brands is just two years and one month.

Whether you’ve fallen behind on regular website maintenance or outgrown your original build, upgrading your nonprofit site is critical to increase online fundraising and improve donor engagement.

This guide walks through the essential steps of completing a nonprofit website optimization to ensure your website’s tech and online fundraising tools are functioning properly. By the end, you’ll have a solid foundation for carrying out a productive website overhaul and setting your site up for ongoing success. Let’s dive in!

If your organization is just starting out, you’re probably trying to find ways to spread the word about your mission. Having a well-designed website is key to raising awareness, engaging with supporters, and getting the most out of your fundraising efforts.

For many potential supporters, your website will be the first point of contact they have with your nonprofit. It’ll likely be a source of information for supporters who find out about your organization as well as if they want to learn more. So, over time, your website will become the center of your nonprofit’s marketing strategy.

In this guide, we’ll explore five tips to get started with designing your organization’s website:

Your nonprofit’s website is your digital hub for connecting with supporters, gathering donations, and sharing your organization’s mission with the world. As such, your site’s design should effectively engage supporters and help differentiate your nonprofit from similar organizations.

So, how can you optimize your website with the most robust features and best possible user experience? It all starts with your nonprofit website builder.

You may have initially built your nonprofit’s website using a free, simple, user-friendly website builder. However, as your organization has grown over the years, you may find yourself searching for a new platform that can handle your evolving needs.

Building and executing a successful fundraising campaign takes thought, strategy, and a lot of work. With Giving Tuesday and the year-end giving season fast approaching, now is the time to start putting together a top-notch Giving Tuesday website.

Whether you choose a simple landing page or a full-blown website, there are some practical things you can do to drive more visitors to your page and increase donations. This blog will help you build an effective Giving Tuesday landing page for your nonprofit.

When a user lands on your school website, what type of experience are they met with? Are they met with rich resources and an engaging design that makes exploring your website fun and engaging? Or, are they met with a generic site that is difficult to navigate and feels frustrating?

Your website needs to deliver the best user experience possible while helping site visitors learn more about your school. An effective school website can help your institution expand its reach, attract more support for its fundraising efforts, and provide important information and resources for current students, parents, and staff.