You work hard to raise awareness for your cause, reach new donors, and solicit support for your fundraising campaigns. But how does a donor’s decision to make a gift translate into money in your organization’s account? That’s where payment processing and your donation tools come in.
Just like other organizations, nonprofits rely on a steady flow of revenue to keep up their operations. You almost certainly already use online donation tools of some kind, and nonprofit payment processing is essential for converting that online support into real revenue.
Online credit card processing is a huge part of our lives these days, so as consumers and donors, it can be easy for us to take it for granted. However, as a fundraising professional, you should be asking yourself (and ideally be able to answer) questions like:
- How does nonprofit payment processing work? Why is it important?
- Are there different types of processors?
- How are recurring donations processed online?
- What if I need to switch my payment processor?