When it comes to peer-to-peer fundraising, success is usually defined by factors such as the number of participants, the average amount raised by each participant, the reach of your marketing strategy, and of course, the ability of the campaign to reach its overall fundraising goal.

What if you pivoted the focus of your peer-to-peer fundraising to building relationships with individual participants, rather than raising as many donations as possible?

Crowdfunding is fast becoming one of the most popular (and useful) fundraising strategies for all kinds of nonprofits. In 2018, 46% of millennials and 45% of GenXers gave to crowdfunding campaigns. It has the potential to bring in a lot of money, help you expand your network, and raise awareness of your cause all at the same time!

First introduced to help entrepreneurs and inventors attract investors and raise money to launch their business, the approach has grown substantially, with some experts predict crowdfunding will become a $90-$96 billion dollar industry in the next few years!

We created this handy guide to help you avoid some of the common crowdfunding mistakes that nonprofits make when deploying a campaign. We’ve also gathered some industry best practices that will help make your campaigns more successful.

Charity walks and runs gather countless people annually for a little hard work activity to benefit their favorite charities. From fun and irreverent to highly competitive, there’s something for people of every age and fitness level.

The Mustache Dache encourages even the kids to sport impressive staches to support men’s health. On the "very athletic and competitive" end of the spectrum, World Vision’s relay team conquers the epic 199 mile Hood To Coast race annually.

Whether you want to host a festive 5K for the whole family or attract competitive athletes to a more serious race, charity runs are exciting and effective fundraising events for nonprofits of all sizes. Here are some reasons charity runs and other athletic fundraising events work so well, and a quick-start guide to making sure your first charity run is a huge success.

Whether you run a nonprofit or you're looking for a way to help your favorite charity, peer-to-peer fundraising is an excellent way to raise money and connect with new supporters.

People are more likely to financially invest in a nonprofit if they have a relationship with the organization. Peer-to-peer fundraising can strengthen relationships with your current supporters and develop relationships with new donors. With a little creativity, the right tools, and a little support from your friends, you can rally the troops to make a significant impact.

Here's a list of six peer-to-peer fundraising ideas to get you started!

1. Celebrate special days
2. Go on strike
3. Run, ride, hike--get active
4. Wear your cause
5. Personal challenges
6. Host a marathon (not the running kind)
7. Watch a movie

Peer-to-peer fundraising is one of the best and easiest ways to get your donors and supporters involved in the fundraising process. More than 43% of nonprofits that use peer-to-peer fundraising report that it makes up over 50% of their annual revenue!

New data suggests that peer-to-peer fundraising is one of the most effective fundraising methods available to nonprofit organizations. Unfortunately, over 45% of nonprofits don’t take advantage of this new and relatively low-cost fundraising method.

Are you ready to incorporate peer-to-peer fundraising into your fundraising plan? Here are five steps you can take to ensure your peer-to-peer fundraising campaign is a success.