Peer-to-Peer fundraising is one of the fastest-growing forms of crowdfunding in the nonprofit world! Nonprofits who start Peer-to-Peer (P2P) fundraising campaigns can raise money, expand their donor base, and mobilize their current network of supporters all at once!

There are many reasons you should consider launching a P2P fundraising campaign for your nonprofit. Here are some basics and a quick-start guide to help you launch your first Peer-to-Peer crowdfunding campaign.

Peer-to-peer fundraising can be an effective tool for raising money for your nonprofit while engaging key supporters and cultivating new donors. And, with the right peer-to-peer fundraising software, campaigns can be simple for your organization to create and manage, and easy for your supporters to join.

With the latest update to Soapbox Engage, our unrivaled Salesforce integration for peer-to-peer fundraising campaigns adds even more features to aid your organization in funding its mission - all with a user experience that is mobile-optimized and built for your brand.

All sorts of nonprofit organizations rely on the world’s most popular constituent relationship management platform, Salesforce, for their data and donor management needs. If your organization is already on Salesforce, you have to make sure you’re taking full advantage of this powerful CRM platform.

Plenty of nonprofits recognize the benefits of using a CRM to record, manage, and analyze their data in smarter ways, but fewer realize that using donation apps that integrate with Salesforce can help this flexible platform have an even greater impact on your fundraising and stewardship efforts.

If your organization is in the market for new online donation software, it can be tricky choosing between a Salesforce-integrated donation app and other tools that don’t integrate with Salesforce. There are benefits to each, but donation apps that integrate with Salesforce tend to win out for a few reasons. Let's walk through why, starting with the basics:

#GivingTuesday takes place on November 28th this year and wise nonprofits are already planning strategies to leverage this massive day of giving. For 2017, six key factors are conspiring to make this the perfect year for peer-to-peer fundraising - the act of your supporters asking their own community for donations on your behalf - to be a powerful addition for your nonprofit’s strategy.

Here’s why:

December is the undisputed champ of the fundraising year. The warm and fuzzy feeling of the holiday season combined with the stone-cold reality of the close of the tax year offer compelling incentives for people to open their wallets before Baby New Year arrives. No wonder nearly ⅓ of annual giving is done in that single month with a whopping 11% in just the last three days alone.¹

But December is over. The ball has dropped. The confetti swept. And, while the 2016 fundraising season is behind us, you still need to raise money to fund your mission, regardless of what month it says on your calendar. But how do you tackle the donation doldrums of January and beyond, and make any day a good day to donate to your organization?

Here are five key tips for successful year-round fundraising that you can act on now: