We posted a great little tidbit the other day regarding the authorship service available to Google+ Profile owners and how it can help increase traffic to your site.

By following Google's instructions for verifying authorship of content on a website, search results will display your Google+ Profile headshot and a link to other content you've written, increasing the likelihood that your link will get clicked:

We followed the instructions provided by Google for our own blog and can report back the following:

Salesforce.com is predicted to become the leading constituent relationship management (CRM) application in the world in 2013. It is ranked as the most innovative company in the world by Forbes. That's ahead of Apple and Amazon and others.

And it gives away its product away free of charge for up to 10 user licenses to nonprofits and higher education institutions - with deep discounts beyond those initial 10 licenses.

More and more organizations are adopting Salesforce.com as their CRM of choice to supercharge social change. There are more than 16,000 that have done so already.

How can your organization get the most out of Salesforce.com to transform its mission through a CRM that works as hard as you do?

On Thursday last week, Twitter, the company that lead the world in an effort to compress text communications into 140-character snippets, announced their newest way to miniaturize human communication:  6 second videos.  Their new service, called Vine, makes it very easy to create extremely short video clips on a mobile device and then instantly share them with the world on the Twitter network.

Unlike the longer video clips that you're probably producing and then distributing via other channels such as YouTube or Vimeo, Twitter purposefully intends to make you focus on getting to the point very, very fast.  Your video displays directly within your Tweet, and directly within your Twitter stream.  The videos you produce on Vine loop, and for those that remember the good old days of Web 1.0, definitely have a feeling of the animated GIF returning to popular culture.  Twitter describes Vine like this:

Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special.

As communication professionals trying to move supporters and donors up the ladder of engagement, how might Vine be useful for your online communication strategies?  Here's a few ideas that could be useful for organizations starting to explore the benefits of these short video clips.

When we started PICnet back in 2001 (well, technically in 1999 over pizza near UCLA, but lest I digress), we made a decision early on that set the tone for our company moving forward:  if we can aim to crush inefficiencies in non-profits, maybe, just maybe, we can help our social sector move towards improved outcomes that can lead to a more just and peaceful world.

Pretty lofty stuff, right?

What I think is most interesting, however, is that we were talking about increasing operational efficiency for organizations as a tech startup growing at the height of the dot-com boom.  That was quite different from what other Web development firms were doing back then, most of which was pitching hip things you can do with a Flash-based website, imploring the need to invest deep 5-digit budgets into shiny bells and whistles for websites, and encouraging the building of custom or proprietary software.

So when Nancy Schwartz, publisher of the Getting Attention blog, shared her request for feedback on this year's Nonprofit Blog Carnival, I thought it would be good for us at PICnet to share one of our dreams for the social sector in 2013.

1 day left! Pls submit by 1/28 What's your big dream for 2013? Share your vision for change goo.gl/cxmgi #NonprofitBlogCarnival

— Nancy Schwartz (@NancySchwartz) January 27, 2013

In the past few months at PICnet, we've been focusing heavily on increasing our marketing efforts, particularly through our blog.  Just as we do for most top-level programs, we've set goals, take regular measurements, analyze the results in detail, the rinse and repeat.  Our tool of trade for building our metrics for success is Google Analytics, and it's been serving us amazingly well.

As we're seeing further increases in traffic, we're interested in knowing what people were searching when they found our site.  Knowing that information allows us to better define our content strategies for the future, and give us a sense of what content is most interesting to those searching for answers online.

It seems, however, that the most popular search keyword, by huge margins, is "(not provided)".  And when I say huge margins, I mean it's 58x more popular a keyword than number two.  What is this "(not provided)" keyword in Google , and why are we getting so much traffic from it?