PICnet is proud to welcome CloudFixer as the latest certified Soapbox Engage Partner. CloudFixer automatically improves, cleans and maintains your Salesforce instance for you. In this guest blog post, they share tips from their data custodial expertise that can benefit your nonprofit.

By Ehren Foss, Founder and Managing Partner of CloudFixer

This nonprofit-focused Salesforce stuff is pretty snazzy, don’t you think? People are building everything from online fundraising apps and wealth data sources to special migration tools and lots of other things to lower the cost of doing good.

Soapbox Engage and Soapbox Mailer for Salesforce have assembled several widely trusted components (Joomla and Amazon Web Services) into something many nonprofits need, like simple event signups, donation forms, and a mass email tool integrating with Salesforce.  These basic components can be quite a challenge to assemble and interconnect without a service like Engage.

It's the "little" things that can bog down a DIY nonprofit person, like mobile-friendly templates. Having many of these snags taken care of by the platform is a plus. I also like how Soapbox unobtrusively inserts data as Leads, thereby working more seamlessly with the many different Salesforce data models we've seen in the wild.

One other "little thing" that can drag down your organization is data hygiene. If you aren’t careful, you might not end up so happy with duplicates, staff turnover, and unused reports.

With Oscar season upon us, we’re seeing frequent trailers for films nominated for the little golden trophy. One trailer, that for Django Unchained, contains a line that has us feeling philosophical about your nonprofit and its online presence.

And, no, it's not The D is silent.

What catches our ear is this line delivered in DiCaprio’s affected Southern drawl:

You have probably heard the phrase “content is king” when it comes to Search Engine Optimization (SEO) strategy for your website. While I would never denounce this self-evident truth in the SEO world, great content means less without links.

Links to your content are signs of trust to search engines. They tell Google, Bing, and others that your content is authoritative and worthy, especially when its other sites with strong reputations that link back to your website. These types of links are appropriately called “linkbacks”.

They are evidence to search engines that sites are shouting about what you've published and that others should take notice.

Here are two tips for grabbing some low-hanging linkback fruit to improve your SEO and increase organic search traffic:

For those watching this little blog, you've seen us up our game over the last couple of months to publish regular content on tech strategy and news you can use to supercharge your mission.

'Cause, in the spirit of the O'Jays classic, we're aiming to give the people what they want.

Make sure you don't miss a beat and follow us on Twitter at @picnet for all the latest news.

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