online fundraising

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Fundraising Experts' Advice During the Coronavirus [Updated January 22, 2021]

Fundraising Experts Advice During Coronavirus

Last Updated: January 22, 2021 @ 7pm ET

We are in uncharted waters, friends. Just weeks ago, none of us expected to be fundraising or figuring out how to run our nonprofits from home. Fortunately, many experts have been working with nonprofits for decades and have a lot of wisdom and experience to share.

We wanted to highlight some of the best content that nonprofit experts and leaders are writing to help guide us through this time of uncertainty. Here’s some of the best, most relevant content for any nonprofit figuring out how to navigate fundraising and managing their organization during the COVID-19 pandemic. We’ll continue to update this resource as things develop, and more experts weigh in.

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4 Ways To Protect Donation Levels During the Coronavirus

Donor Support During The Coronavirus

Almost everyone is feeling a lot of uncertainty and asking many questions as the coronavirus (COVID-19) spreads around the world. Nonprofits are trying to figure out how to respond and what this means for their work and their funding.

We don’t have many answers, but we do know that this is an important time for nonprofits to focus on donor care. Even small actions will build trust and make your donors want to continue supporting your organization.

Plus, if done correctly, donor care during the coronavirus could actually expand your network of potential new donors. Here are a few ways nonprofits can care for their donors during the coronavirus.

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5 Creative Fundraising Ideas for Clubs and Teams

Fundraising Ideas for Clubs and Teams

Does your club or team feeling the financial squeeze, and needs to raise money with a small budget? Whether you’re raising funds to buy new sporting equipment for your club or for a charitable cause, there are plenty of fun, inexpensive, and effective fundraising events and activities.

We’ve gathered 5 fundraising ideas that just about any club or team can organize, even with a small budget.

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5 Simple Tips to Improve Donor Relations

Improve Donor Relations

The cost of acquiring a new donor is increasing, and the average donor retention rate for first-year donors is between 22% and 29%. Eek! The bottom line is, it's much cheaper to keep your current donors than it is to acquire new ones.

Improving your donor relations (also called donor care or donor stewardship) is one of the most effective ways to increase your donor retention. But it does take some strategic work. If you increase your donor retention rate by just 10%, that can increase the lifetime value of your donor database by 200%!

Now that's a nice return on your investment.

Donor care is both an art and a science. There are some industry "best practices" that every nonprofit should do, but there’s also a whole lot of room to be creative. We're here to help you put the essentials of excellent donor stewardship into practice so you can build great relationships with your supporters and improve your fundraising.

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How to Get a Corporate Sponsor by Understanding Cause Marketing

How to Get a Corporate Sponsorship

Are you considering looking for corporate sponsors for an upcoming nonprofit event or program? The great news for nonprofits is that whatever you're doing, there’s a pretty good chance that there’s a company that wants to support and align with your mission and cause...and, most importantly in this case, is willing to financially support your efforts.

There's no cause too big, too small, or too obscure… someone out there will be excited to partner financially to help you reach your goals. You just have to figure out which business will be the perfect corporate sponsor for your cause.

BUT (and this is important) corporate sponsorships are supposed to be symbiotic relationships! True, many business owners and decision-makers are very charitable and generous, but they still want their business to benefit from their financial investment in your organization's efforts.

Unfortunately, many organizations fail to treat corporate sponsorships like a symbiotic relationship between a nonprofit and business. It's not hard to make your organization attractive to corporate sponsorship opportunities. With the right mindset, and a few good ideas, you'll have companies lining up to sponsor your next program or event.

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