Spring is finally here in the Mid-Atlantic, which gave me a chance to get in a relaxing weekend in Savannah before the whirlwind of May arrives. For those of you in Seattle, I'll be visiting twice this month, hanging out with the community of do-gooders at NPSP Day Seattle and the Washington State Nonprofits Conference. The Seattle NPSP Day just crossed 100 registered attendees, making it the largest ever!

Before I place a nice large coffee / burrito / salad order (affectionately known as the NPSP Day trifecta), let me first serve this week's round of knowledge here at the PUB Crawl.

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Online fundraising continues to evolve as technology changes, but is your online giving strategy keeping up with the evolution? With swift changes happening in our world, it's important for your organization to be prepared to start making the moves needed to successfully navigate through uncertain times.

In its 2019 benchmark study, M+R Strategies found that online revenue for nonprofits grew by just 1% in 2018. You read that right, it was the only time in their study’s history where online donations were effectively flat year-over-year.

While the reasons for this dramatic shift are wide and varied, there’s one key message that rings loud and clear for fundraisers this year: it’s time to step up your fundraising ideas game.

It’s tough enough to try to keep up with the technology, so coming up with the ideas for fundraisers that are going to compel your donors to take action this year might be harder than ever. While there’s no silver bullet approach that is going to raise your organization’s fundraising success fast, there are plenty of ways you can more effectively boost your online giving and convert more donors.

Here’s a list of some irresistible online fundraising ideas that will increase interest in your fundraising campaigns while converting more visitors to donors on your nonprofit website.

1. Mobile fundraising
2. Amazon Smile
3. Google Ads grants
4. Corporate matching gifts
5. Facebook fundraisers

I'm generally aware that there's a world of entertainment that includes ice zombies and protectors of the universe. I'm just a bit too far out of the loop at this point to really keep up. My pop culture references will just have to continue to be lines from my favorite Seinfeld episodes.

So, for those of you who've watched all the blockbuster movies and television shows, please no spoiler alerts.

While I have this brief moment between episodes, quick, here's a round of knowledge from the Salesforce community!

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Last week's PUB Crawl, with its breaking news from Salesforce world, had the highest click-through rates we've ever seen. As we're looking forward to hearing more from Salesforce during the next week on the topic of the merger, I'll let this topic rest for a week while taking in that great, speedy, American pastime called baseball.

Ah yes, it must be spring time in the US capital city. With the Salesforce World Tour rolling through our backyard soon, and pollen so thick in the air my eyes water thinking about it, it seems we're finally wrestling out of the cold weather's grasp in North America. Which is perfect, because we've got another NPSP Day on the calendar, and continuing to add more, and I could use a nice string of delay-free travel!

Dry those allergy irritated eyes, and let's walk through this week's Salesforce community knowledge and news.

Don't forget, you can have the goodness of the PUB Crawl delivered into your inbox each Monday morning by subscribing today!

As your organization evaluates all the different options available for Salesforce event registration apps, it’s easy to get overwhelmed by the options.

Just when you thought your event was ready for showtime, there’s a wide variety of online event registration steps you need to take into account. From ticketing to check-in, it’s a seemingly endless set of options for you to choose for the best Salesforce event registration tool for your needs.