Soapbox Engage Blog

At PICnet, we love our clients. And here's the thing: they deserve it.

This morning, I got to take a firsthand peek inside one: Iraq and Afghanistan Veterans of America, the country's first and largest Iraq Veteran's group. With the Congressional elections less than a week away, the group has been in overdrive on media appearances and exposure -- and has been experiencing some growing pains with their site due to the unexpected but massive increase in traffic.

I was there today to deliver a dozen from Dunkin' Donuts to soothe the pain.

And, trust me, we are talking about some smart, energetic, and driven people. Although the staff is relatively small, they have built a large presence in today's political marketplace (click here for just one example.) The group's Congressional Rating -- which calculates a grade for every U.S. legislator based on the politician's support for bills that matter to U.S. troops, veterans, and their families -- has turned quite a few heads. Props to the creators of this resource for using web technology to create an important and innovative application that might change the course of this election.

Props to IAVA for getting the job done for our men and women in uniform.