Soapbox Engage Blog

Issue 298

Happy Tuesday, fundraisers!

This week’s roundup is all about strengthening the relationships that power your fundraising. From building a more donor-centered monthly giving program to making the right moves that inspire a second gift, these pieces focus on what keeps supporters coming back.

You’ll also find ideas for engaging younger donors through peer-to-peer fundraising, choosing the right tools for your campaigns, and stewarding supporters more thoughtfully, including those giving through DAFs.

Quick reminder: we’re hosting our live webinar on the new Soapbox Engage Auctions app tomorrow, April 15. If you haven’t registered yet, there’s still time to join us and see it in action!

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Great Fundraising Posts

How to Practice Donor Centered Monthly Giving Recruitment

Jeff Brooks (Moceanic)

As you likely know by now, having a monthly recurring giving program is a great way to help reach your financial goals. So how do you recruit people to join? In this blog post, Jeff explains how to practice a donor centered approach in your monthly giving recruitment.

Engage Younger Donors Through Creative Peer-to-Peer Fundraising

Tracy Vanderneck (NonProfitPRO)

Not every donor wants an ongoing relationship with your nonprofit—and that’s okay! Those donors can still play a meaningful role in your fundraising strategy via peer to peer fundraising, especially younger donors. In this blog post, Tracy explains how you can creatively engage your donors this way.

But Why?

Ann Green (Ann Green’s Nonprofit Blog)

When it comes to creating messages for your nonprofit, you may tend to lean a lot on what is happening and how it is happening. But it’s important not to forget the why. In this blog post, Ann explains how to make sure you’re keeping the “why” at the forefront of your messaging, and what it helps you accomplish.

5 Major Donor Stewardship Moves That Drive the Second Gift

Gail Perry (Gail Perry Group)

When it comes to fundraising, the second gift is harder to earn than the first. That’s because many organizations stop doing the relational work the moment the first gift arrives. To avoid falling into that trap, check out this blog post that shares five specific stewardship moves that can help you get that second gift.

Choosing the Right Donation Form for Your Campaign

Ron Fontenot (The ENGAGE Blog)

When fundraisers think about campaign performance, they often focus on messaging, channels, or timing. The truth is that your donation form is just as important. Choosing the right donation form is a strategic decision that shapes how easily your donors can follow through on their generosity. This blog post explores how to truly align form experiences with campaign goals and donor expectations.

Recognizing, Tracking, and Stewarding DAF Donors Effectively

Melanie Green (True Sense)

Donor-advised funds (DAFs) have become a transformative force in charitable giving. There are three essentials to succeed with DAF fundraising: recognizing, tracking, and stewarding. In this blog post, Melanie explains how to master each step in order to effectively cultivate relationships with DAF donors.

Is This Any Way to Treat a Friend?

Mary Cahalane (Hands On Fundraising)

Many people don’t open all of their mail. As you try to make your letters interesting to your communities, there may be certain tactics you want to try. In this blog post, Mary advises against one that has become common for some nonprofit organizations.

3 Secret Advantage Ingredients Small to Medium Nonprofits Have

Claire Axelrad (Clairification)

If you are a smaller or medium-sized organization, you may fret about not being able to compete with large organizations. But you actually have a secret advantage over some of them. In this blog post, Claire explains what that advantage is and how to use it to meet your fundraising goals.

More Unsubscribes

Steven Screen (The Better Fundraising Co.)

Do you panic when you see that people are unsubscribing from your organization’s email list every time that you send something? You don’t need to. In this blog post, Steven explains why regular unsubscribes are actually a good sign.