Soapbox Engage Blog

Issue 272

Happy Tuesday, fundraisers!

The 2025 year-end giving season is shaping up to be one of the most competitive and opportunity-filled periods nonprofits have seen in years. With digital fundraising continuing to surge, donor-advised funds on the rise, and recurring giving programs becoming a must-have for sustainability, organizations that prepare their donation pages now will be best positioned to capture generosity before December 31.

In this post, we walk you through five key features to activate on your Soapbox Engage Donations pages before year-end. If you’re not a Soapbox customer, it’s still worth a read to see which features will help you create a smooth, inspiring, and effective donor experience!

Keep reading for great fundraising tips from event sponsorship toolkits to donor segmentation.

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Great Fundraising Posts

5 Items to Include in Your Event Sponsorship Toolkit

re:charity (re:charity)

Having sponsors for an event can be a major addition to its success. In order to secure sponsors, you need a comprehensive toolkit of outreach and management resources. This blog post covers five items to make sure to include in your toolkit.

True Believers, Casuals, and Onramps

Steven Screen (The Better Fundraising Co.)

When envisioning what you want your donors to be like, you likely envision “true believers” who are very invested in your vision for the future. And it is wonderful to have those! But if you only tailor your messaging to that kind of donor, it can be very limiting. Steven explains why, and what you can do instead, in this blog post.

Why It’s Important to Segment Your Donors

Ann Green (Ann Green’s Nonprofit Blog)

Your donors are not the same. Some donors have given for at least five years. Some are monthly donors. Some are brand new! Yet, many nonprofit organizations fail to recognize that and send everyone the same messages. In this blog post, Ann talks about the importance of segmenting your donors and different groups you can use.

How to Optimize Your Donation Forms for GivingTuesday Success

Lacey Kruger (The ENGAGE Blog)

Can you believe it’s almost GivingTuesday? No matter what your plan is for your campaign, you should make sure your donation forms are optimized for easy giving. Lacey offers tips on how to do so in this blog post.

The Motivation Divide Between Young and Old — and What that Means for your Fundraising

Jeff Brooks (Future Fundraising Now)

As people age, their desires and motivations change. This is something that’s important to keep in mind when fundraising. In this blog post, Jeff outlines a major divide between younger and older people, and how you should account for that in your fundraising efforts.

A Guide to Simple but Effective Moves Management for Your Non-Profit

Joe Garecht (Garecht Fundraising Associates)

The fundraising program at many nonprofits feels unorganized, even to the staff. The cure for disorganized fundraising programs is systemization. By building systems for each of your key development strategies, you’ll always know where you stand, what goals you need to reach, and what tasks come next for each member of your team. In this blog post, Joe talks about how to implement a moves management system for organization.

How to Build a Robust Mid-Level Donor Program

Wayne Elsey (NonProfitPro)

For years, most nonprofits have struggled with the same problem: The number of donors is declining. Additionally, many continue to bet that the same major donors will contribute again. But the fundraising environment has changed, and depending on your mission, it’s essential to expand your donor base rather than gamble with your mission. That’s where mid-level donors come into the picture. In this blog post, Wayne outlines the benefit of mid-level donors and how to build a robust mid-level donor program.

The Leadership Attribute We Need Most: Master Weaver

Jim Langley (MarketSmart)

We cannot improve our fundraising operations without creating space for supporters to incorporate their voice, beliefs, and experiences. We can’t build in isolation, we need to co-create! In this blog post, Jim talks about how leaders can make this happen by becoming “master weavers.”

Match Appeals: How Many is Too Many?

Jeff Brooks (Moceanic)

Matched gift appeals are an incredibly powerful tool in fundraising. It is so effective it feels almost magical. With that in mind, you may wonder: can you overuse match appeals? Jeff explores that question in this blog post.