Soapbox Engage Blog

Issue 190

Happy Tuesday, Fundraisers! And happy first day of spring! The magnolia trees are in full bloom here in DC and they look absolutely stunning. I hope there’s been some extra color in your week as well.

Have you been considering adding e-commerce to your nonprofit funding strategy? It can be a great way to raise extra money while spreading some awareness about your organization and mission through merchandise. Join us this Thursday to learn how the Soapbox Engage Shop app makes selling subscriptions, merchandise, or memberships easy.

Keep reading for some expert fundraising tips related to membership programs, email marketing, and digital accessibility.

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Great Fundraising Posts

Nonprofit Storytelling: 4 Best Practices to Engage Audiences

Soapbox Engage (Soapbox Engage)

Did you know that studies show that stories are up to 22 times more memorable than facts alone? That’s why it’s so important to incorporate stories into your marketing content. For nonprofits, storytelling can help your organization connect emotionally with current and potential supporters, show them your impact in concrete ways, and inspire them to take action. This blog post offers four best practices for nonprofit storytelling.

23 Qualities of Exceptional Leaders

Richard Perry (NonProfitPro)

A large part of the success of a fundraising team is dependent on the person who is leading it. If you’re leading a team and not getting the results you want, it may be time to look in the mirror. This blog post features twenty-three qualities of exceptional leaders, so you can make sure you’re on the right track!

For a Path to Sustainable Growth, Look Beyond Membership Programs

Karen Kendrick (Veritus Group)

Membership programs may be a useful channel to get donors in the door, but once they’re in, giving continues to be treated like a transaction. By thinking of your membership program as your number one method for fundraising, your organization is missing out on opportunities to go deeper with your donors. This blog post offers ideas to look beyond membership programs and breathe new life into your fundraising.

More Is Better: 4 Steps to Boost Your Email Fundraising

James Herlihy (Moceanic)

Do you have a feeling that your email fundraising programme isn’t as effective as it could be? Maybe it’s because you’re not emailing your donors enough! In this blog post, James offers four important ways you can talk more to your donors about how they can make the world a better place by donating to your organization.

Fueling Nonprofit Growth | Workplace Giving & Matching Gifts

Soapbox Engage (Soapbox Engage)

Effective fundraising isn't just about collecting donations. It's about fostering sustainable growth to fuel your organization’s efforts. If you’re looking for a powerful way to supercharge this growth while engaging individual donors and corporations alike, workplace giving programs might be just what you need. This guide delves into the essence of workplace giving⁠ to equip your team with strategies to maximize its corporate fundraising potential.

The Ultimate Guide to Tools for Digital Accessibility

Rebecca Hawkins (True Sense)

Creating websites and content that are accessible to everyone is not just a good practice; it’s a legal requirement in many parts of the world. For nonprofit organizations, accessibility is not only best practice but an extension of your mission and cause to serve others. This blog post explores some essential tools to help make the internet journey for your organization accessible for everyone.

The Tragedy of Transactional Fundraising

Jim Langley (Market Smart)

Nonprofit organizations can often fall into the trap of transactional fundraising. Defaulting to transactional fundraising and not taking the time to really listen to your donors means you are missing out on the best of philanthropic inventions. In this blog post, Jim illuminates all you’re missing out on if you don’t readjust your fundraising strategy.

Crafting a Winning Fundraising Plan for Your Next Charity Event

Tamara Varner (Greater Giving)

A well-crafted fundraising plan can be the difference between exceeding your goals and falling short. But where do you begin? This blog post outlines the key elements for creating a successful fundraising plan for your next charity event, empowering you to maximize your impact.

Building Bridges: The Art of Branding a Capital Campaign

Mark Cole (Capital Campaign Pro)

In the realm of fundraising, few endeavors hold as much potential for transformative impact as a capital campaign.At the heart of any successful capital campaign lies a compelling brand identity — a narrative that captures the essence of the initiative, inspires stakeholders, and drives momentum toward the fundraising goal. In this blog post, Mark offers seven principles for effectively branding a capital campaign.