Soapbox Engage Blog

Recurring, monthly donations are becoming increasingly popular in the fundraising world—and with good reason. In today’s subscription based world, where people can pay a monthly fee for their entertainment, groceries, and more, many want to apply the same ease to their charitable giving. And it’s not only great for your donors, but for your organization as well!

We all want to secure consistent, reliable revenue that we can count on to support our missions, even as other giving trends change throughout the year. Data shows that online giving revenue grew by over 40% as recurring donation options become increasingly popular with online donors. A monthly giving program is a win-win for your donors and your organization.

But in order for the monthly giving program to work, it needs to be easy for both you and your donors. The more online hoops your supporters need to jump through, the less likely they are to follow through with a recurring donation. And you shouldn't have to put too much time and energy into pursuing monthly donors, when there’s a lot of other things that need your time and energy.

Luckily, Soapbox Engage has a feature that makes getting recurring donations a breeze. Keep reading to learn more!

Prompting One-Time Donors to Become Sustaining Donors

Soapbox Engage now offers a simple way to prompt one-time donors to become recurring donors, with no email campaigns or special phone calls required.

When using our Donations app, you now have a simple and automatic way to nudge your one-time donors to become recurring donors as they are making a gift. After a donor clicks the “Submit” button for a one-time donation, they will see a pop-up prompting them to make a recurring gift to your organization.

Worried that the options for a monthly gift might actually be less than what that donor may have donated throughout the year? Don’t be! On the backend, you can define the recommended monthly recurring donation amount, or upsell amount, based on the donation amount that the site visitor inputs.

For example, if a visitor plans to make a one-time donation between $0 and $49.99, the upsell can prompt them to make a $10 monthly contribution. If the visitor plans to make a one-time donation between $50 and $99.99, the upsell can instead prompt them to make a $25 monthly contribution. And so on. That way, you will be offering your donors a monthly option that is tailored to them and their giving capacity, rather than one that sells them short and leaves money on the table.

If you already use the Soapbox Engage Donations app, check out this short video that shows you how you can enable this upsell feature and tailor it to your specifications in less than a minute.

Not yet utilizing our Donations app? Now is the perfect time! As we’re in the thick of year-end giving season, the recurring donation upsell feature is a great way to build upon this year’s success to ensure you can consistently meet your goals and fulfill your mission all 2024.

If you are interested in the Soapbox Engage Donations app and want to learn more, see a demo or start a free trial today!

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Here are a few more resources to help you on your fundraising journey:

• Overview of the New Salesforce Nonprofit Cloud for Grantmaking:Want more information on how Salesforce Nonprofit Cloud can improve your funding outcomes? This blog post shares details of the new Nonprofit Cloud for Grantmaking.
• Creating a Strong Voice in Nonprofit Website Content: 4 Tips: Website content is a great way to communicate about your organization, and create more interest in supporting your mission. But only if it’s done well. This blog post shares four tips to help you create a strong voice for your website content.
• Capital Campaigns 101: The Quiet Phase: Is your organization considering a Capital Campaign? Do you know how to get started? This blog post serves as 101 education to help you learn about the most important phase of the campaign—the quiet phase.