Soapbox Engage Blog

Issue 172

Happy Tuesday, Fundraisers!

Have you taken a look at our Year-End Fundraising Checklist? It’s time to position your nonprofit for end-of-year success. Since the vast majority of nonprofit donations come in in the final months of the year, giving season can be a lot of pressure. We’re here with tips and tricks to alleviate that stress! You got this!

Scroll on down for more great fundraising content relating to email lists, web accessibility, and planned giving. Enjoy!

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Great Fundraising Posts

From Small List to Big Impact: How to Grow Your Email List

James Herlihy (Moceanic)

The size of your email list is a vital factor to the success of digital fundraising. But maybe you don’t know how to grow your list. In this blog post, James breaks down email list growth and what steps you need to take for a bright email fundraising future.

Web Accessibility: A Nonprofit Website Design Must-Have

Sarah Fargusson (Fundraising Coach)

Your nonprofit’s website is a valuable tool for increasing the impact of your organization. But it can only be as effective as its reach. Is your website accessible to everyone? Check out this blog post to find out the importance of web accessibility, and ten tips for making your website more accessible.

It's Time to Rethink Nonprofits

Paul D'Alessandro (NonProfitPro)

Major donors are significantly shifting away from giving to nonprofits, and only 18% of the U.S. population thinks the nonprofit sector is heading in the right direction. People’s approaches to “doing good” in the world are changing–so nonprofits need to change too. In this post, Paul offers two ways we should rethink nonprofit organizations to reposition ourselves for success.

Building Trust & Engagement with Your Planned Giving Program

Patrick Schmitt (Get Fully Funded)

Planned giving is an important fundraising stream for nonprofits, that you can’t afford to overlook. However, not everyone knows a lot about it. For a donor to agree to planned giving, they need to trust you and understood the program. This blog post explains how to build trust and engagement when building your planned giving program.

The Power of Dual Asks in Year-End Giving

Kara Ansotegui (Veritus Group)

You’re likely getting ready to make the most of the year-end giving season. Well, did you know you can build your planned giving programs as part of this time as well? This blog post talks about the partnership between major gifts and planned giving, and the steps you should take to make a dual ask.

Giving Tuesday 2023 Tips: What to Do About Monthly Donors?

Roger Craver (The Agitator)

Hopefully, you already have a strong monthly giving program. But as Giving Tuesday and year-end appeals get closer, how do you handle your monthly sustainers? This blog post shares tips on how to communicate with this group of people, from the ask to the thank you.

How to Makeover Your Nonprofit Homepage: 3 Top Strategies

Murad Bushnaq (Greater Giving)

Your nonprofit website is important! And the most important part of your website is your homepage, because that is someone’s introduction to your work. In this blog post, Murad shares three strategies to makeover your nonprofit homepage.

Response Rate Goals

Steven Screen (The Better Fundraising Co.)

Year-end appeals are a great time to use direct mail. But, what response rate should you expect? In this blog post, Steven shares info to help you set your response rate goals.

Show Some Appreciation to Your Donors During the Gratitude Season

Ann Green (Ann Green’s Nonprofit Blog)

It is the year-end fundraising season, but it’s also gratitude season. Therefore, now is the perfect time to be thanking your donors. In this post, Ann offers multiple suggestions of how to show gratitude to your donors before the year ends.