Soapbox Engage Blog

Issue 163

Happy Tuesday, fundraisers!

Today is the first day of Dreamforce, an annual event that brings together the global Salesforce community for learning, community building, and philanthropy. I’m ready to take a three-day deep dive into the world of Salesforce nonprofit offerings and top fundraising tools. And I’ll be sharing some exciting nonprofit tech advancements from Soapbox Engage! Let me know if I’ll see you there!

Scroll on down for the latest fundraising ideas and strategies relating to digital accessibility, personalized fundraising appeals, and audience segmentation.

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Great Fundraising Posts

Embracing Digital Accessibility: 7 Steps for Nonprofits

Meghan Sharon and Rebecca Hawkins (True Sense)

Accessibility is just as important for your organization’s digital presence as it is for your literal building. However, as organizations become more digitally savvy, digital accessibility is often overlooked. This blog post offers seven steps to help you prioritize and embrace digital accessibility.

If the Board Chair Supports the Board, Who Supports the Board Chair?

Mike Burns (NonProfitPro)

When it comes to your board, the board chair has a lot on their plate. Sometimes, making sure the board chair is supported while they navigate all their work is not on anyone’s radar. In this blog post, Mike shares five tactics to help you set your board chair up to reach their goals.

6 Ways to Create Buzz Around Your Charity Golf Tournament

The Engage Blog (Blackbaud)

Looking for a new way to raise funds, engage donors, and build connections? Consider a charity golf tournament! This is a great way to get your donors to support your mission through a fun activity. This blog post explains why you should consider a charity golf tournament and how to market it to ensure it is successful.

Why Talking About the Problem is so Difficult

Richard Perry (Veritus Group)

Your organization exists to resolve a problem within your society. That is the foundation of your mission. However, when it comes to communicating with donors, you may have the habit of shying away from talking about the problem. In this blog post, Richard explains why foregrounding the problem is crucial and how it will lead to success in fundraising.

Is the Sky Falling on Fundraising?

Jeff Brooks (Future Fundraising Now)

You’ve likely seen the data from various sources that 2022 showed a drop in nonprofit fundraising from 2021. A year-to-year fundraising drop is uncommon. Does this mean you should panic? Not necessarily. In this blog post, Jeff explains why this likely happened and how you can see if you should be worried about what this means for your organization.

5 Common Mistakes That Can Trip Up Your Digital Fundraising

James Herlihy (Moceanic)

The digital world is ever-changing and can be hard to keep up with. There may be mistakes you’re making in your digital fundraising that you would never have considered. Fortunately, Moceanic has rounded up five common mistakes that might be tripping up your digital fundraising.

Improve Your Fundraising: Stop Sending Everything to Everyone

Solomon Grey (RNL)

Donor engagement is about making a personal connection. But in the world of broad-based engagement, that can be a challenge. In this blog post, Solomon shares a strategy of personalizing outreach to constituents based on the real interests shown from actual engagement data, and how this will lead to more successful fundraising.

How You Can Create a Better, More Personal Fundraising Appeal

Ann Green (Ann Green’s Nonprofit Blog)

It’s September, and we’re nearing the time of year-end appeals. Depending on where you are in your fundraising goals, you may want to get started earlier this year. In this blog post, Ann offers important tips to help you create a better, more personal fundraising appeal to ensure you meet your goals.

Is Your Segmentation a Stereotype?

Kevin Schulman (The Agitator)

As you know by now, segmenting your donors and not treating them like a monolith is key to improved fundraising. But it’s important that your segmenting is based on what you actually know, as opposed to assumptions and stereotypes. This blog post explains how to avoid falling into the traps of stereotypes and how to build your segmentation strategy off of what you know.