Soapbox Engage Blog

Issue 158

Happy Tuesday, Fundraisers!

Anyone else have a wonderful time gathering new fundraising and marketing knowledge at the Bridge Conference last week? At Soapbox Engage, we’re feeling revitalized and ready to continue serving nonprofits through the technology sector! What conferences are you looking forward to attending this Fall? We’d love to hear what’s on the horizon for you— maybe we’ll see you there!

Scroll on down for the latest fundraising ideas and strategies relating to website conversions, social media marketing, and capital campaigns!

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Great Fundraising Posts

8 Tips to Optimize Nonprofit Fundraising Conversion Rates

Tim Forbes (Soapbox Engage)

Your fundraising conversion rate is a key indicator of your nonprofit's website health. Here are 8 tips for optimizing your conversion rate!

Utilize Social Media Marketing to Support Your Nonprofit’s Digital Fundraising

Caroline Hromy (NonProfitPro)

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. This blog post shares how you can craft compelling content that will make your organization stand out this giving season.

Fundraising Is about Love … and It’s Not Always Easy

Moceanic Team (Moceanic)

As a fundraiser, you have to toe the line and make sure you’re not promoting “saviorism” in your communications. Many fundraisers feel trapped between messaging that perpetuates harmful beliefs and practices and messages that don’t effectively connect with donors. This blog post features wisdom from fundraising experts on how to grow love and tackle saviorism in your copywriting.

Doing Your Appeal In-house? 5 Tips to Save Time & Money

Brianna Klink (Get Fully Funded)

Depending on how many mail recipients you have, it may make more sense to print, stuff, and mail your own fundraising letter. If you are going to go that route, this blog post offers five tips to save time and money when preparing your own appeal.

Overview of the New Salesforce Nonprofit Cloud for Grantmaking

Tim Forbes (Soapbox Engage)

Earlier this year, Salesforce announced Nonprofit Cloud for Grantmaking. This blog post shares an overview of this new program, and how you can use it in your organization.

How Balanced or Imbalanced is Your Fundraising?

Jim Langley (Market Smart)

If done well, fundraising can be simplified to two people exploring possibilities. At any time, everyone should feel comfortable and like they can pause if needed. If this isn’t the case for your fundraising, it may be imbalanced. This blog post offers tips to identify if your fundraising is balanced or imbalanced.

Factual or Emotive?

Kevin Schulman (The Agitator)

When writing donor communications, it can be tricky to decide if your voice will be factual or emotive. This blog post tackles when it makes more sense to choose one voice over the other.

Capital Campaign Success: The #1 Ingredient You Need

Gail Perry Group (Gail Perry Group)

Planning a capital campaign soon? This blog post from Gail Perry Group explores the primary tip you need to ensure a successful campaign.

The Volunteer Coordinator Role on the Nonprofit Event Committee

Tamara Varner (Greater Giving)

On an event committee, the volunteer coordinator is a vital, and often overlooked, role. In this blog post, Tamara breaks down the roles of a volunteer coordinator, and why they are essential for your team.