Soapbox Engage Blog

Issue 151

Happy Tuesday, Fundraisers!

In the summertime, it’s a good idea to evaluate your fundraising strategies before the big year-end campaign push. Online fundraising is a critical component of any development strategy!

Online fundraising has many facets and dynamics. Effective online fundraising can be broken down into three components: storytelling, relationships, and optimization. This Definitive Guide to Online Fundraising has all the tips, insights, and strategies you need to incorporate each of these components into your online fundraising strategy. Bookmark it for regular reference and make sure it stays handy year-round.

Scroll on down for the latest fundraising ideas and strategies relating to data-driven marketing, grant management, and volunteer management!

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Great Fundraising Posts

Donors Usually Do What They Want

Richard Perry and Jeff Schreifels (Veritus Group)

To reach your donors, it’s your job to know the things they want and feel strongly about, so you can fulfill those wants. But it’s actually harder to figure out what they want than you might think! In this blog post, Richard and Jeff provide a plan to help you better understand your donors’ interests.

Why Use Data-Driven Marketing? A Guide for Nonprofits

re:charity (re:charity)

Do you have a data-driven marketing strategy? If not, you need to. This blog post details why a data-driven marketing strategy is essential for nonprofits, and you can implement one at your organization.

What is Grant Management?

The ENGAGE Blog (The ENGAGE Blog)

Grant management is the comprehensive process of overseeing all activities related to grants. This blog post breaks down all the aspects of grant management, including the benefits and challenges, from the perspective of a grant funder.

"But My Donors are Different!” 3 Direct Response Donor Myths

Jolene Miklas (Heroic Fundraising)

When you have a direct response campaign, you will likely hear feedback from a lot of your closest donors. But it’s important to remember that your inner circle of donors is not representative of all of your donors. This blog post shares three myths you might hear from your inner circle that you shouldn’t believe.

4 Ways to Tap Into DAF Dollars

Jeff Brooks (Future Fundraising Now)

Donor-advised funds are skyrocketing in both number and the amount of money in them. Do you know how to tap into this money? In this blog post, Jeff offers four tips to help you navigate donor-advised funds.

Matching Story to a Person’s Layers

Kevin Schulman (The Agitator)

Donors want a story to speak to them. But you can’t know the reader’s life story. So how do you reach them? This blog post shares the personal psychologist theory of “the layers of a person” and how you can use that in your storytelling.

3 Temptations that Undermine Your Fundraising Storytelling, and How to Stop Them Cold

Jeff Brooks (moceanic)

Threading the needle of effective storytelling that is exciting and also inspires giving is tricky. There are some traps that we tend to fall into that aren’t very useful. In this blog post, Jeff shares three temptations to avoid in your fundraising storytelling.

How to Take Your Nonprofit's Volunteer Management to the Next Level

Mark Becker (NonProfitPro)

Your nonprofit’s volunteers are very valuable. So your approach to volunteer management is very important. This blog post shares volunteer management tools to help you make sure things are running smoothly and giving your volunteers a rewarding experience.

Duties and Responsibilities of an Event Committee Chair

Dathan Montes (Greater Giving)

The Event Committee Chair is a pivotal role responsible for orchestrating successful fundraising events. In this blog post, Dathan dives into the purpose of this role, their responsibilities, and how you can make passing the baton to a new chair a seamless transition.