Intro to Salesforce Education Cloud for K-12 Schools

10 Unique Fundraising Ideas for K-12 Schools

If you are a school leader, you may not think Salesforce has anything to offer you. However, that’s not the case. Salesforce Education Cloud for K-12 is a CRM platform for schools, aimed at keeping students and their families, alumni, and staff connected. This integrated platform offers many benefits for schools and students. Keep reading to learn more about the Salesforce Education Cloud, and whether or not it’s right for your school.

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What is Salesforce Education Cloud?

Salesforce Education Cloud helps schools go from insights to action. This platform enables you to offer students and families an easy way to access accurate information about their education journey. With Salesforce Education Cloud, you can connect all your systems, data, and people to create new efficiencies in communications, student management, enrollment, and fundraising. Schools who have used this tool report a 38% faster response to student needs!

The foundation of the Education Cloud is the K-12 Kit. This kit makes it easy to get started with Salesforce. The kit gives you a 360 degree view of your students, is easily customizable for your unique needs, and offers you a chance to collaborate with other education leaders. If you’re interested in getting started, you can try their 30 day free trial.

K-12 Uses for Salesforce Education Cloud

Are you having trouble picturing how you’d actually use this tool in your school? Here are some examples that might inspire you:

Communications & Family Engagement

Engaging and clearly communicating with your students’ families is essential to the success of a school. But it can be hard to manage communication across a variety of systems, such as email newsletters and appointment reminders.

With Salesforce proven marketing tools, you can personalize and track all of your communication efforts in one place. Outreach doesn’t have to be one size fits all. Your school can target communications by neighborhood, language, previous engagement, and more. You can even track open and click rates to know what communication is most effective.

Student Success

As students grow and go to different teachers, it can be hard to keep track of what their needs are across time. Salesforce Education Cloud makes it easy. With a 360 degree view of students, you can see information on students’ academic strengths and challenges, as well as their social-emotional needs.

With the ability to know what interventions have positively or negatively impacted students, you can avoid mistakes, do what works, and help students reach their fullest potential.

Admissions & Enrollment

Streamline your school’s application, registration, and placement experience with Education Cloud for K–12. You can manage your entire admissions process in Salesforce. Connect information on student and parent interactions, demographics, financial aid, and events attended.

You can also use the platform to house grades, test scores, and other information, and communicate admission decisions. Schools who used Salesforce Education Cloud reported a 10% increase in enrollment.

Fundraising & Grant Management

Salesforce.org has a strong track record of helping tens of thousands of nonprofit and educational organizations raise and track funds. Use Education Cloud for K–12 to build donor relationships and easily manage grants.

You can crowdfund for new resources for new programs, such as money to help pay for school lunches in a district in which students are on free or reduced lunch. The district can easily track when a donor gave, which cause they supported, and how much they donated—the basis of a long-term, individualized strategy for growing donor relationships.


If you’re interested in learning more ways Salesforce can help your school overcome challenges, get a free copy of The Trailblazer’s Guide to Education Cloud for K-12.

Are you sold on the Education Cloud, but know you’ll want some help implementing Salesforce? We’ve got you covered! Check out Soapbox Engage’s Salesforce Consulting Services to help you make the most of the platform.

Here are three more resources to help your school be it’s most successful:

  • 10 Unique Fundraising Ideas for K-12 Schools: Salesforce Education Cloud can help you manage your fundraisers, but you still need to come up with the ideas! Check out this blog post for ten unique fundraising ideas for your school.
  • Salesforce Event Registration Apps: 10 Key Considerations: Most effective school fundraising events require some kind of sign-up or registration process. Learn more about how the Salesforce Event Registration App can make your event registration easier and less stressful.
  • Powerful Salesforce Training for Nonprofits: A Salesforce consultant will provide the most ease to your journey. But if you’d rather take a self-service approach to learning Salesforce, check out this blog post that features some great training.