Soapbox Engage Blog

Issue 128

Happy Tuesday, Fundraisers! This week’s newsletter is packed with great content relating to fundraising SEO, goal assessment, donor appreciation, and nonprofit fundraising trends for 2023. Dig in!

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Great Fundraising Posts

5 SEO Tips for Nonprofit Organizations

Tim Forbes (Soapbox Engage)

Search engine optimization is essential for your nonprofit’s marketing strategy. In this blog post, Tim shares 5 SEO tips for your organization. Here's to more website traffic and conversions in 2023!

13 Tips for Optimizing Digital Donations

Rachel Kribbs (NonProfitPro)

Surely you’re already collecting donations digitally through a variety of channels. But if the experience isn’t smooth, seamless, and easy to compete, you’re leaving money on the table! This blog post features 13 tips for optimizing your digital donations.

Partners, Not Parents: How to Relate to your Donors

Jeff Brooks (Future Fundraising Now)

Fundraisers sometimes fall into the trap of seeing their donors as authorities over them, because they give needed resources. In this blog post, Jeff shares about the need to avoid them and ensure you’re relating to your donors as partners.

7 Essential Tips to Add Meaning to your Nonprofit Content

Javan Van Gronigen (Soapbox Engage)

As a nonprofit professional, creating messages with meaning can convert a casual reader to an active supporter of your cause. Check out this guest post from Javan Van Gronigen of Fifty & Fifty with seven essential tips to add significance to your messaging.

The Importance of Asking Permission to Ask More Questions

Dr. Russell James (Market Smart)

Traditional “interruption marketing” uses metrics like impressions and reach to measure a story, and overlooks the importance of the audience who chooses to engage. In this blog post, Dr. Russell James breaks down the power of “permission marketing.”

Why Your Fundraisers Will Leave You

Richard Perry and Jeff Schreifels (Veritus Group)

According to the latest statistics, the average tenure of a development person at a nonprofit organization is only 18 months… and that’s if everything is going well. This blog post details the reasons your fundraisers may be leaving, and what you can do to prevent that.

What to Do if Your Year-End Fundraising Didn’t Meet Your Goals

Jeff Brooks (Moceanic)

At this point, your team may be looking at what came in over the last month and realizing your year-end fundraising didn’t go exactly as you hoped. Fortunately, there’s a lot you can do to make up for that lost revenue. Check out this blog post for an action plan.

Donor Appreciation: 3 Meaningful Ways to Show Your Gratitude

Aly Sterling (Aly Sterling Philanthropy)

Thanking donors is an essential piece of your fundraising strategy, and a core component of successful donor stewardship. This blog post offers three ways to help you meaningfully show your gratitude to your donors.

Nonprofit Fundraising Trends for 2023

Gail Perry (Gail Perry Group)

As we move into 2023, there are many key trends that can help your organization ride the waves of success and fundraising growth in the coming year. Check out this blog post for a list of tips to help your team rise to the occasion.