Soapbox Engage Blog

Issue 125

Happy Tuesday, Fundraisers! I hope you’re staying warm and cozy this season. Tomorrow is the winter solstice, marking the first official day of winter. BUT it also means that after tomorrow, we get a little bit of sunlight back each day— those of us in the Northern Hemisphere at least. That’s certainly something to look forward to!

Scroll on down for this week’s selection of top fundraising content. We have tips relating to donor conversations, SEO keywords, and advocacy campaigns. Enjoy!

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Great Fundraising Posts

Are Your Donor Conversations Any Good?

Kevin Schulman (DonorVoice)

Conversing with your donors is fundamental to a successful fundraising plan. But, are your donor conversations any good? In this blog post, Kevin identifies what makes a good donor conversation.

Google Ad Words for Nonprofits: 10 Keyword Tips

Care2 Team (Care2)

Google Ads are a very powerful tool for any organization. But it’s up to you to write ads that can pull people in. This blog post has ten tips to help you with writing the most effective ads.

4 Easy Steps to Planning an Effective Advocacy Campaign

Tim Forbes (Soapbox Engage)

Do you work for an organization that seeks to enact real, measurable change around a specific cause, policy, or position? A significant part of the work of many nonprofits includes advocacy. This blog provides a basic strategic plan to help you get started on your early advocacy campaign planning.

Using Technology to Adapt to Modern Fundraising Challenges

Mark Becker (NonProfitPro)

Fundraising today can seem more challenging than ever. Luckily, there are many tools out there that can help. In this blog post, Mark offers three tips to help you find and use the right technology to meet your nonprofit’s fundraising needs.

3 Ways You’re Holding Your Campaign Back Without Knowing It

Andrea Kihlstedt (Give Central)

Capital campaigns require a huge amount of careful planning. However, despite the planning, you may be holding back the potential of your campaign without knowing it. This blog post shares three common mistakes nonprofit leaders make when planning a capital campaign so you can determine if you’re falling prey to them.

Digital Donor Engagement & The Future of Nonprofit Marketing

Bonnie Meyer (Greater Giving)

As technology continues to evolve, your donors are more online than ever. So, how do you keep up with the ever increasing need for digital donor engagement? This blog post serves as a guide for how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans.

An Easy Way to Raise More Money: Give Your Donors Choices

Jeff Brooks (Future Fundraising Now)

When it comes to fundraising appeals, simple changes can make dramatic differences. In this blog post, Jeff shares why you should be giving your donors choices in your appeals.

Help Your Donor Imagine Herself Making a Gift

Steven Screen (The Better Fundraising Company)

If your donor can imagine herself making a gift, and imagine what the gift will do, it’s more likely she will make a gift. Therefore, it’s your job to help your donor imagine that! In this blog post, Steven breaks down how to do that.

Unlock the Power of Maps to Boost Your Nonprofit’s Fundraising

The Fundraising Authority (The Fundraising Authority)

By now, you’ve definitely heard about how important storytelling is when it comes to fundraising. And it can be even more successful when you have visuals that tell your story. This blog post shares about how you can use maps as a visual tool to illustrate your work and boost your fundraising.