Fundraising Weekly - July 26, 2022

Issue 104

Good morning, Fundraisers! Happy to be closing out another great summer month with this community. Remember to take some time for yourself and enjoy the sunshine, particularly before things pick up in the fall.

Scroll on down or some great fundraising ideas. From SEO tips, to community partnerships, to interview best practices, this week’s newsletter has a bit of everything. Enjoy!

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Great Fundraising Posts

4 Steps to Develop Strong Community Partnerships For Your Nonprofit

Tim Forbes (Soapbox Engage)

Community partnerships are an essential tool for a nonprofit’s success. They can lead to more funding, better marketing, and expanded resources. In this blog post, Tim shares why community partnerships are effective, where you can find great partners, and four steps to build strong partnerships that last.

Beautiful Storytelling Examples for Nonprofit Fundraising

Margaret Chinggoulun (Give Central)

Storytelling is essential to a nonprofit’s ability to raise funds for their work. With each milestone, your story needs to be polished in order to best convey your organization’s mission and accomplishments. In this blog post, Margaret provides several examples of nonprofit organizations creatively using their website, eblasts, social media pages and newsletters to beautifully tell their story to funders.

How to Conduct Interviews That Give You the Best Fundraising Stories

Jeff Brooks (moceanic)

When telling the story of your organization to funders, it’s important that you’re including details about the people who are being impacted by their donations. Interviewing these people can give you some of the strongest fundraising stories. But not everyone is as interested in talking about themselves as others, and it takes skill and forethought to make people comfortable. In this blog post, Jeff offers several tips to conduct a strong interview that will result in an amazing fundraising story.

Are You a Great Fundraiser?

Duke Haddad, Ed.D (NonProfitPro)

There are many different professional roles that would designate one a “fundraiser,” but all fundraisers must have certain qualities in common to be successful. Relying on these qualities alone are not enough to sustain you. A fundraiser must continuously build their craft. This blog post offers the qualities that make a good fundraiser, advice from some very successful fundraisers, and offerings to inspire you to continuously improve your fundraising skills.

How to Optimize Your Nonprofit Blog: 4 Tips for SEO

Ira Horowitz (sgENGAGE)

Being visible online is very important for the success of a nonprofit. You want to be able to get your mission driven work out there, and not buried deep in the search engine. It can be daunting to try to figure out how to make that happen. Luckily, this blog post shares how to do that for your organization’s blog. Ira provides four essential tips to optimize your nonprofit blog for Search Engine Optimization (SEO).

How Stereotyping Wealth Leads To Missed Fundraising Opportunities

Jim Langley (marketsmart)

When imagining the wealthiest earners in the United States, the flashy high-tech billionaires are likely the first that come to mind. But a study done by four Berkeley economists showed that the typical “rich American” owns a regional business. That means they’re likely to have deep roots within the community you’re working in. Many fundraisers miss out on opportunities by not approaching these business owners at all, or by approaching them the wrong way. This blog post offers ideas to reorient your fundraising and reach the donors you’ve been missing.

Engage Your Supporters Now and All Year Long

Lori Jacobwith (Ignited Fundraising)

Summer is the unofficial downtime of the fundraising year. Both donors and staff are often away on vacation, and it may seem like there’s not much to do because there’s not a lot going on. But, if you want your supporters to give more this fall, it’s important to engage them all year long. In this blog post, Lori offers tips on how to engage your funders during this downtime, to make connections and understanding deepen, and make them more likely to give when it’s time.

5 Tips for Engaging Members in Virtual Fundraising

Kerry McCreadie (Get Fully Funded)

Virtual fundraising campaigns can often be hard work. You may have issues with low social media engagement, members struggling to use your virtual donation platform, and more. But these challenges don’t mean that a virtual fundraising campaign can’t be highly effective! This post offers five tips for better member engagement that will result in an effective virtual campaign.

Engage Donors and Raise More Money With Four Easy Actions

Dathan Montes (greater giving)

As we’ve faced the pandemic and other challenges the last few years, nonprofits have consistently needed help, but many donors began to feel tired. In The State of Nonprofit Fundraising 2022, it was found that 30% of nonprofits reported donor fatigue as a significant barrier to their fundraising success. Many feel that donor engagement is their biggest challenge this fundraising year. This blog post offers four best practices that can help you cut through donor fatigue so that your donors feel more engaged and excited to support.