Soapbox Engage Blog

Issue 90

It’s that time of the week once more! Time to level up on your fundraising skills and learn from industry experts. Want to improve your online donation forms and optimize virtual gifts? Need to better engage with the Millennials and Get Zs (hint: connect with their activism)? Or if you are just getting started, we have an article on how to succeed in your first year of fundraising at a startup nonprofit. Wherever you are in your career, the Fundraising Weekly has your back!

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Great Fundraising Posts

10 Strategic Ways to Improve Your Online Donation Form

Tim Forbes (Soapbox Engage)

Your online fundraising growth is directly tied to the quality of your donation page. Your nonprofit adn the people who benefit from your hard work could be missing out on a lot of valuable revenue. The great news is that there are some best practices and small changes you can make to ensure your donation page is a top-notch donation gathering machine!

How Nonprofits can Better Engage Millennials & Gen Z

Sterrin Bird (Salesforce.org)

Many young people are willing and able to contribute to causes they believe in. If you want to win over Millennial and GenZ supporters, you need to connect with their activism, engage with them where they are, and demonstrate your support. This blog unpacks each of those steps in a helpful and applicable way that will empower you to connect well with Millennial and GenZ donors.

5 Multi-Channel Marketing Tips for Your Next Fundraiser

Julia Claire Campbell (marketing for the modern nonprofit)

Successful multi-channel marketing requires more than simply scattering your messages across multiple platforms and hoping for the best. Nonprofits need a well-developed strategy designed according to fundraising best practices and with your unique audience in mind. This article unpacks five ways you can improve your marketing strategy for your next fundraising campaign.

How to Write Your Nonprofit Value Proposition to Increase Donations

Nathan Hill (NextAfter Blog)

Whether you're having a face-to-face conversation, sending an email, mailing out an appeal, or talking on the phone, your value proposition is the most critical tool you have to help your donors say "yes" to donating. Nobody knows how to write your nonprofit value proposition better than your donors. Check out this blog for specific steps to developing your nonprofit's value proposition!

How to Drive More Nonprofit Direct Mail Response

Summer Gould (NonProfit PRO)

Nothing grabs attention more than a personal testimony in video form, conveying a story of hardship that was helped by your organization. There are tools and strategies to transform y our direct mail to include videos. And the great news is that most of them are very affordable and practical! Check out these tools that will help you add a video to your next direct mail campaign!

6 Winning Strategies to Raise Money in a Down Economy

Amy Eisenstein (Amy Eisenstein)

Experienced and savvy development professionals know it is possible to raise more money for your nonprofit, even in an uncertain economy. As inflation and other uncertainties continue to impact the economy, Amy shares wisdom and insights from fundraising through the Great Recession in the late 2000s as well as the recent pandemic. Amy shares two incontrovertible fundraising truths in this blog.

What to do When Your Fundraising Results are Flat

Steven Screen (The Better Fundraising Company)

If your fundraising results are flat, it might be time to take a critical look at your organization's beliefs about fundraising. That might seem like a surprising place to start, but Steve brings a wealth of fundraising experience and draws a connection between fundraising growth and the organization's beliefs. Check out this blog to dive into some of the most common beliefs that prevent an organization from reaching the next level in fundraising.

How to Succeed in the First Year of Fundraising for Startup Nonprofits

Sandy Rees (Get Fully Funded)

Fundraising during the first year of a nonprofit startup can be an overwhelming task. Where do you even start? Really, you're excited about the work and the goal, but you need money to fund the work. You need a plan to tell you exactly what to do so you don't get distracted and to help you focus on the things that will move your nonprofit forward. Check out this blog for an outline of what it takes to succeed in fundraising for startups.

What Makes a Good Non-Profit Leader?

Richard Perry and Jeff Schreifels (Veritus Group)

Every nonprofit needs a good leader. But what makes a good nonprofit leader? After many years of guiding and advising nonprofits, Jeff and Richard share their insights into the skills, character traits, and other factors that make a good nonprofit leader and why this matters.