Issue 35
Happy Tuesday, everyone! I think Tuesdays are sort of underrated. Monday kicks off the week, Wednesday is hump day, Thursday is Friday lite, and Friday is the fun, final push for the week. But Tuesdays need a bit more love. For me, Tuesdays are for weekly all staff meetings and, of course, the Fundraising Weekly— and those two reasons make them the best.
This week, we have a bit of everything: social media marketing, donor cultivation, campaign planning, social justice engagement, fundraising appeals, and more! Dig in to this wealth of knowledge, then pass the Fundraising Weekly along to a friend!
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Great Fundraising Posts
6 Easy Ways to Boost Your Facebook Marketing
Tim Forbes (Soapbox Engage)
Facebook offers a fantastic platform to market your fundraising events to millions of people. But it’s also easy to get lost in the sheer volume of events being advertised. Have no fear! Soapbox Engage rounded up some key tricks and steps you can take to help your event stand out and get greater visibility for your next fundraising event.
How to Build Donor Trust When Fundraising Online
Sharon Cody (iATS Payments)
Online fundraising has surprisingly opened a lot of doors to connect with donors! It’s also created more opportunities for wary donors to demand more evidence of trustworthiness from organizations before they pull out their credit cards. Building trust has never been more important. But how to do this online? The professionals over at iATOS Payments offer some insights and tips to get you on the right path for fundraising success.
Capital Campaign Planning: A Mistake-Proof Checklist
Gail Perry (Fired-Up Fundraising)
In their years of experience, working with clients to set up winning capital campaigns, Gail Perry and crew understand that what happens early in the capital campaign planning process lays the groundwork for success. Check out this blog to get the checklist that Gail uses to help evaluate how prepared you are for your future capital campaign.
Avoid the Triple-Whammy! How a Mid-Level Program Can Save Major Gifts
Richard Perry and Jeff Schreifels (Veritus Group)
Richard and Jeff have long been pressing nonprofits to create a smooth “pipeline” for donors, from bringing on a new donor to major and planned giving. In this blog, Richard and Jeff shift their attention to the major gift trends, digging into the “why” behind a new trend of a high attrition rate in managed major gift caseloads. Even if you don’t have many donors in this category, it’s valuable to learn how to build (and troubleshoot) your entire donor “pipeline.”
Help Stop Asian Hate – Resources for Nonprofits
Julia Claire Campbell (Marketing for the Modern Nonprofit)
Violence, racism, and discrimination against the AAPI (Asian, Asian-American, and Pacific Islander) community has existed in the darkness for a long time. But it’s become more visible and escalated in recent weeks and months--especially with the recent shooting in Atlanta. Nonprofit organizations can actually bring a powerful voice to the conversation about racism and violence. In this blog, Julia offers some valuable resources to help you and your nonprofit get involved and be change agents in this particular issue.
4 Best Practices for Improved Fundraising Appeals
Aly Sterling Philanthropy (Aly Sterling Philanthropy)
When it comes to fundraising appeals, how you ask matters just as much as who you ask. Strategic fundraising appeals are a fundamental component of fundraising. Regardless of the type of appeal you’re making, this blog offers some best practices that will apply to any scenario or goal.
Are You Simply Getting Less, Faster?
Mary Cahalane (Hands-On Fundraising)
Nonprofits are scrappy. It’s a community of resourceful individuals who are excellent at doing more with less--small budgets, small staff, and other seemingly limiting factors are just challenges to be overcome, not obstacles holding you back. Unfortunately, this is both a blessing and a curse. When funding gets tight, the temptation is to cut spending in a defensive tactic. But this isn’t always the best move. In this blog, Mary helps you unpack some of these financial decisions to help you make wise, balanced choices for your nonprofit’s success.
5 Ways to Recognize Your Nonprofit’s Mid-Level Donors
Derrick Spitler (NonProfit PRO)
It’s so easy for a nonprofit to overlook their mid-level donors in an effort to bring in new donors and care for major donors. It’s the perfect scenario for “middle-child” syndrome to take over, leaving mid-level donors in the dust, despite contributing as much as 50% of your annual revenue. This blog offers some helpful insights and strategies to help you give your mid-level donors the attention they deserve.
3 Reasons Those Corny Thermometers Improve Fundraising Results
Jeff Brooks (Future Fundraising Now)
We’ve all seen those campaign goal thermometers marking the progress of a fundraising campaign or other longer-term effort. Some fundraisers find them so cheesy that they’ve sworn to never use them. As corner as they are, they actually work. In his traditional short-and-sweet format, Jeff unpacks why goal thermostats work and why you should use one in your next fundraising campaign.