Coming to work for PICnet, I figured I would learn all kinds of geeky computer-terms like php, SQL and Cufon. Little did I Know that one of the coolest terms I would learn came from a client: charismatic mega-fauna.
What do charismatic mega-fauna – large animal species with widespread popular appeal – have to do with my job as a project manager? A lot, it turns out, when it came to creating a new site for the Antarctic and Southern Ocean Coalition (ASOC).
ASOC, as you’re probably imagining, has some incredibly compelling images, so we wanted a site that captured the visitor’s attention visually. This manifested itself in a stylish background image of Antarctica, as well as a prominent soapbox slideshow and embedded Flickr images module.
Don’t let the eye-candy fool you though, this site is deep with tons of resources on a number of key issues related to nature in the Antarctic as well as a fantastic archive of news articles and policy papers. To make sure the site felt fresh despite having so much content, we created a series of dynamic modules on all of the issue pages that are set to display the three most recent news articles and three most recent publications related to that specific issue area. This provides the site with a great mix of depth – you can read reports on the Antarctic that go back decades – as well as relevancy when looking for what’s happening right this minute.
But alongside all of the rich content and deep information, the charismatic megafauna still continue to find a place. I mean just look at the adorable penguin favicon for the site (say it aloud: “awwww.”)
Congratulations to ASOC on their beautiful new site!
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