Conserving land and water on which life depends
The Nature Conservancy of California uses Soapbox Engage to cultivate supporters and create new ways to allow nature and people to thrive together
The Nature Conservancy works to conserve the lands and waters on which all life depends. As the leading conservation organization working around the world to protect important lands and waters for nature and people, they strive to create new ways to allow nature and people to thrive together.
This mission is made possible by engaging with and cultivating supporters to fund and fulfill that mission on a scale that matches the challenge and the vision.
“We’re continuing to push ourselves to think big on solutions to enable California and the world to thrive now and in the future...With Soapbox, we’ve implemented a technology that enables us to run our strategy.”
Jennifer Marlow, Associate Director, Marketing, The Nature Conservancy
“We needed a technology system to more easily communicate with our supporters,” said Jennifer Marlow, Associate Director, Marketing, The Nature Conservancy.
That technology came with the adoption of Salesforce.com as their constituent relationship management tool and Soapbox Engage as their mobile-friendly website integrating with Salesforce. Through this powerful combination of tools, The Nature Conservancy manages a compelling and easily updated web presence, made accessible on any device, that automatically saves information provided by supporters directly to Salesforce.
This tandem, combined with mass email through the Soapbox Mailer for Salesforce product, offers a powerful solution that allows them to aim high in achieving their mission.
“We’re continuing to push ourselves to think big on solutions to enable California and the world to thrive now and in the future,” said Marlow. “With Soapbox Engage, we’ve implemented a technology that enables us to run our strategy.”
