Member Directory for Trade Associations

Your trade association is in the business of providing fantastic benefits to your member community. One way many trade associations have successfully accomplished this is by providing a marketing benefit to their members in the form of an online directory. Directories enable your members to have a third-party validated relationship to a reputable organization (yours!) while also giving you a chance to highlight to prospective members the quality of terrific company they’ll find themselves if they join your community. As the owner of the directory, you can even build a new revenue stream by allowing advertisements or highlighted listings in the directory.

Imagine you’re the head of marketing of a business within your membership community. You’re always looking for any opportunity to tell the world about your company’s product or services, and you want to show the world that your values are well-aligned with the needs of your customer community. Being connected with a trade association of vetted fellow companies increases your standing in the larger business community, and when shared online can give you a search engine boost in that area that you couldn’t receive on your own!

Unfortunately, it can be difficult and expensive to build membership directories with software like Salesforce.com. Writing a bunch of VisualForce pages, custom Apex code, being reliant on a consultant for any changes or even minor changes can cost tons of money and take control out of your hands.

Using the Soapbox Engage platform, you can easily create a beautiful and mobile-optimized membership directories for your trade association. Without knowing any code, the non-technical folks on your team can create, customize, and publish online member directories integrated with data already existing in your Salesforce database quickly. You’ll even be able to make sure the directory looks just like your website’s design, ensuring your visitors know exactly who’s behind that great looking community of members. Even better, the member Salesforce data you want to share publicly (or even privately in members-only area) can published in real-time, so you don’t have to worry about double-data entry into another system. It’s all automatic!

Features

• Unlimited trade association member directories
• Accidental-techie-friendly member directory creation tools
• Design that matches your website and branding
• Complete customization of fields to display
• Public or members-only directory publishing options
• Secure data publishing from Salesforce.com
• Real-time integration with Salesforce.com

Ready to create your trade association’s next online member directory and show off your awesome community? Contact us and we’ll show you the next steps to easily creating a member directory with Salesforce.com!