Have you come to dread Thanksgiving dinner because it’s always somewhere between your first and second helping of mashed potatoes that you realize you forgot to plan for #GivingTuesday? Even with the massive movement behind the global day of giving which generated more than $177 million for charities in 2015 alone, it can still can sneak up on busy nonprofit professionals. No need to panic or risk turkey day stress-induced indigestion, though! You’ve got time before this year’s November 28th big event and we are here to hand you a few tools to build success!
After watching this 45-minute webinar, you'll have the tools to:
- Set goals for your #GivingTuesday campaign
- Develop your communications timeline and plan
- Craft a clear call to action
- Run basic A/B testing to make sure your content will inspire action
- Activate your allies and potential partners to work on your behalf
- Personalize your follow up thank you communications for donors
- Savvy tactics for segmenting your donor list in the Salesforce.org Nonprofit Success Pack for maximum appeal impact
- Powerful reporting tips to target and track success in the Salesforce.org Nonprofit Success Pack
Broadcast date: 7/11/2017