Online fundraising tools are increasingly important. In 2018, online donations increased by a staggering 23%, and the average retention rate for online donors was an impressive 38%. This means your organization needs a mobile-friendly, secure online giving option that donors trust.
If you're feeling overwhelmed by the sheer number of fundraising tools available these days, you're not alone! From custom donation pages to online payment platforms, the options and potential combinations are nearly endless!
PayPal is a familiar name in the online payment processing world. Businesses love it, and people generally know and trust the platform, making it a great option to process online donations and purchases.