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More mobile, more money: Five essentials for increasing nomadic conversions

We dig the good folks at Pew Internet. They do some great research to uncover important trends in this, our wired world. Take some numbers from a post summarizing a recent report of theirs:

“Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.”

Not shocking news, eh? Yeah, we didn’t think so. This tidbit from another study by Pew Internet won’t be either but the percentages may surprise you

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