The e-commerce industry is worth about $2.3 trillion and growing. Many nonprofits are adding e-commerce stores as a secondary source of income and a strategy to reach more people in their network.

Selling products or services online that your followers and supporters want can help build your popularity, strengthen relationships, and even cultivate a sense of community around your cause while bringing in much-needed funding.

With the latest release of Soapbox, we've added support for the TouchNet payment gateway in our Shop e-commerce app. Now, TouchNet clients can easily create engaging, mobile responsive e-commerce stores to sell books, subscriptions, swag, or whatever their university, college, or department has on offer.

December is the undisputed champ of the fundraising year. The warm and fuzzy feeling of the holiday season combined with the stone-cold reality of the close of the tax year offer compelling incentives for people to open their wallets before Baby New Year arrives. No wonder nearly ⅓ of annual giving is done in that single month with a whopping 11% in just the last three days alone.¹

But December is over. The ball has dropped. The confetti swept. And, while the 2016 fundraising season is behind us, you still need to raise money to fund your mission, regardless of what month it says on your calendar. But how do you tackle the donation doldrums of January and beyond, and make any day a good day to donate to your organization?

Here are five key tips for successful year-round fundraising that you can act on now:

Soapbox Shop offers nonprofits ecommerce tools that integrate with Salesforce. Sell widgets or wares, subscriptions or swag, memberships or matchsticks, and have transaction and order data saved directly to Salesforce.

What's more, using our user integration add on, you can restrict what products and price points can be selected by visitors according to login status, membership level, and more!