They say that every challenge is an opportunity. We took that to heart recently when crafting our new approach for onboarding email newsletter sign ups on client websites that create Salesforce Leads to convert to Contacts records. Here's our chosen approach to overcome a common hurdle in this very standard functional need.

The challenge is this:

We are so into money. Buckets of it. Piles of it. All for our nonprofit clients. We’re like Scrooge McDuck about this stuff.

Anything we can do to give them the power and flexibility to get more cash to rock their worlds for the social good, we’re down with. And the enhancements we just rolled into our Soapbox Donations product do just that. Here’s a taste of what they have to offer to amp up online donations strategies, particularly if that strategy uses our Salesforce integration tools:

Earlier this week, we shared how the good folks at the Groundswell Movement are achieving "massive growth" using Soapbox Engage to connect their website to their Salesforce account. One thing we didn't mention is that their primary website runs on WordPress. No fuss, no muss, though, because Soapbox Engage plays well with others.

All that goodness we mentioned about doubling their supporter list, getting thousands of online donations, managing events and offering an online search tool - all integrating in real-time with Salesforce - that is available for any WordPress user.

"Massive growth" with Soapbox Engage

"Soapbox Engage has allowed us to achieve pretty massive growth," said Isaac Luria, Senior Director for Engagement, New Media and Technology.

The Groundswell Movement is a non-profit organization in New York City, sponsored by Auburn Seminary. It was founded on the 10th anniversary of 9/11 by a Sikh American family that was exposed to anti-Muslim violence. As a new organization, building their supporter base was vital.

Within two months of launching Soapbox Engage, they doubled their supporter list.

"We have a list of 40,000 supporters now. Soon we'll likely be over 50,000 and could be over 100,000 by the end of the year," said Luria.