Facebook remains the top social media platform. Its popularity has made it a great place to advertise upcoming events and activities without paying an arm and a leg for marketing.

More than 700 million people use Facebook to market their events each month. At least 35 million people view those public events each day. That’s a lot of traffic and potential visibility! Then again, it’s also easy to get lost in the sheer volume of events on Facebook.

Have no fear! You can do a few things to stand out and make your event more visible and attractive on Facebook. Just like Google, Facebook has an algorithm that you can use to your advantage. We rounded up some Facebook event marketing tips and tricks to help you get greater visibility for your next fundraising event!

Virtual walks and runs were gaining popularity before the COVID-19 pandemic. Many organizations were using these types of events to raise money. For example, virtual Strides raised over $82,000 for charitable causes in 2015.

Now that large gatherings are unsafe because of the Coronavirus, many popular runs and walks are going virtual and people are flocking to them in the absence of in-person races. Even the famed IRONMAN triathlon series is offering virtual races and attracting tens of thousands of participants each week during the Coronavirus pandemic. They’re also raising money for their "Ironman Foundation" which provides relief aid worldwide.

Virtual charity runs and walks start on the internet but take place wherever participants want to complete the distance. People who sign up for virtual charity runs and walks register online and complete the mileage at their own convenience and wherever they live. Once they finish the "race," participants upload their results online.

There are many benefits to hosting a virtual run/walk, and they’re relatively easy to organize. Even small nonprofits can put on a successful virtual charity walk with the right preparation! We gathered some of the best tips, tricks, and resources to help you organize your first charity run/walk to raise money for your organization.

COVID-19 is forcing local and national governments to restrict in-person events. Businesses, nonprofits, clubs, and organizations all over the world are trying to figure out how to host virtual fundraising events.

Even large companies like Salesforce are pivoting to virtual events! So, you’re not alone in this adventure. And, the good news is that there are some easy and practical ways to make your virtual fundraising event effective and successful.

We gathered some of the tips and tricks from top businesses and nonprofits to help you confidently take your next fundraising event online.

Jewish Community Centers (JCC) all over the country provide valuable services and resources. Each JCC contributes uniquely Jewish approaches to fighting for justice and making the world a safe, healthy, and enriching place for people of every age and background. Perhaps more than ever before, our neighborhoods need the resilience and tireless pursuit of justice and peace that the Jewish Community Centers offer.

There are many strategies to raising the money required to fund the excellent educational, cultural, health, and social programs for which JCCs are so well known (not to mention the scholarships that ensure everyone in the community has the opportunity to benefit from JCC programs and services).

Many Jewish Community Centers rely on major annual fundraising events, like a community block party or a "Roaring Twenties" themed night of cocktails and dancing for the majority of their donations. Other JCCs host golf tournament fundraisers and charity fun-runs.

Perhaps your community takes a more direct fundraising approach and sends mailings asking for donations. Some JCCs have membership programs and rely on generous monthly donors to finance their programs and services.

No matter what fundraising tactics you choose, there are unique challenges that can make fundraising difficult and may even negatively impact your efforts. Here’s some ideas and apps to address these challenges and make your fundraising strategies more effective.

A gala is a festival or celebration for a particular community. Galas typically focus on some characteristic of that community (usually a specific aspect of its culture, value system, or religion). Throughout history, galas included getting gussied up in your fanciest attire to enjoy food, entertainment, and celebration with your community.

Fundraising galas have long been a useful tool for charities and nonprofits to expand their networks and raise much-needed money. Though they might sometimes feel like fundraising from a previous era, galas still work quite well for many organizations.

Of course, it can be challenging to organize and execute an effective fundraising gala. Here are some handy tips and tricks to determine if a gala is right for your organization and ways to make your next fundraising gala a smashing success!